Tue, Jan 13, 2015
Perrelet has revamped its website with a sense of depth and design that reflect a new advertising campaign and the brand’s new graphic universe.
The project is based on three key words: usability, a powerful visual and the principle of openness.
The website’s excellent usability, in conjunction with extreme user-friendliness, have been achieved on both graphic design and technical levels.
For a start, the site follows new “surfing” trends, not only with a selection of menus but also through the use of scrolling.
All product information, including technical details, is now available at a glance and at a click.
In the interests of delivering the best possible experience, the website has a responsive design enabling smooth navigation, whether on large computer screens, mobiles or tablets.
In addition to the seven languages available, an optimised interface ensures fast downloading no matter what the country of origin of the visitor.
Each and every product benefits from its own graphic environment enhanced by a multitude of visuals, as well as an increased number of photographs and colors in sync with the new advertising campaign.
The aesthetic emphasis has also been placed on the manufacture’s in-house movements and on the brand’s grand watchmaking tradition.
The movement and dynamics notably characterising Perrelet’s Turbine models are apparent throughout the website where one can admire the turbines in action thanks to the animation on the home page and a large number of videos. The accentuated interactivity and the aspect of openness offer net surfers an open invitation to embark on a fascinating adventure in the very heart of the brand and to share it on social networks.
-
MB&F watch draws inspiration from anime spaceship
Tue, Dec 2, 2014 -
Eleven watches wins Middle East awards
Mon, Dec 1, 2014 -
Luxury brands salute UAE
Mon, Dec 1, 2014 -
Delhi parties with Bulgari bling
Thu, Nov 27, 2014 -
Fine watches to go on show in Dubai
Mon, Nov 24, 2014 -
$800m jewelry goes on show in Bahrain
Wed, Nov 19, 2014 -
Panerai dedicates two watches to Bahrain
Wed, Nov 19, 2014 -
IWC Schaffhausen opens first Saudi boutique
Tue, Nov 18, 2014 -
Perrelet shows off Turbine power
Mon, Nov 17, 2014 -
600 exhibitors to shine at Jewellery Arabia
Mon, Nov 17, 2014 -
Yes it’s Swiss, but affordable!
Fri, Nov 14, 2014 -
Pocket watch fetches $24 million
Thu, Nov 13, 2014 -
Louis Vuitton gets a little more personal
Tue, Nov 11, 2014 -
Bravo! Chopard’s Scheufele wins green ‘Oscar’
Tue, Nov 11, 2014 -
Tumi goes Dutch this fall
Sun, Nov 9, 2014