Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
MB&F watch draws inspiration from anime spaceship
Tue, Dec 2, 2014 -
Eleven watches wins Middle East awards
Mon, Dec 1, 2014 -
Luxury brands salute UAE
Mon, Dec 1, 2014 -
Delhi parties with Bulgari bling
Thu, Nov 27, 2014 -
Fine watches to go on show in Dubai
Mon, Nov 24, 2014 -
$800m jewelry goes on show in Bahrain
Wed, Nov 19, 2014 -
Panerai dedicates two watches to Bahrain
Wed, Nov 19, 2014 -
IWC Schaffhausen opens first Saudi boutique
Tue, Nov 18, 2014 -
Perrelet shows off Turbine power
Mon, Nov 17, 2014 -
600 exhibitors to shine at Jewellery Arabia
Mon, Nov 17, 2014 -
Yes it’s Swiss, but affordable!
Fri, Nov 14, 2014 -
Pocket watch fetches $24 million
Thu, Nov 13, 2014 -
Louis Vuitton gets a little more personal
Tue, Nov 11, 2014 -
Bravo! Chopard’s Scheufele wins green ‘Oscar’
Tue, Nov 11, 2014 -
Tumi goes Dutch this fall
Sun, Nov 9, 2014