Sun, Oct 1, 2017

Luxury Goods, Jewellery & Watches
Life’s a beach with new perfume

Amouage has introduced Beach Hut Man, the newest addition to its Midnight Flower Collection. 

An evocative olfactory ode from Creative Director Christopher Chong, Beach Hut Man continues the narrative of its predecessor, the subtle and enigmatic fougère, Bracken.  

“Beach Hut Man tells the story of an iridescent aromatic idyll that unfolds in the fragrant wild garden of a beach hut, where the sweeping sand dunes meet the sea,” says Chong. “It liberates the senses and unleashes emotion as it explores the intoxicating sublime of the shoreline during the mesmerising moments of sunset.” 

The Beach Hut narrative opens with a carefree fragrant mélange of Mint, Orange Blossom and Galbanum radiating light green and sweet floral notes nuanced with sensuous musk. 

As the story unfolds, the cool wood tones of Vetiver and luscious earthy notes of Moss hark back to the verdant forest, while Ivy quickens the pulse with a promise of adventure. 

As the sun sets on the horizon towards the end of the day, the fragrance is enwrapped with the alluring trail of Patchouli, Myrrh and Dry Woods that lingers into the evanescent amber sky.

Beach Hut for Man is part of the Midnight Flower Collection which includes the fragrances Bracken and Sunshine as well as Hope, Love, Happy, Smile, and Joy candles and room sprays.

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