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CNN has kicked off a major new feature show focusing on the rising stars of tomorrow.
Called, CNN Ones to Watch, the show started on October 10.
Sponsored by Cartier, the monthly show spots the next big stars from across a range of artistic and cultural fields; from modern dance to classical music, filmmaking to architecture and sculpture.
All episodes will be headlined by a recognised master of their craft who will choose the ‘ones to watch’ and explain why their careers are on an upward trajectory.
The masters will also be the viewers’ guide into how their metier is evolving and what a contemporary audience demands of its new talent. The first episode focuses on portraiture and feature esteemed artist Jonathan Yeo creating a new portrait of Tamara Rojo, English National Ballet Artistic Director and Lead Principal Dancer, in his role as ‘master’.
Cartier’s sponsorship is a key component of an exclusive global campaign on CNN International, CNN US, CNN en Espanol and CNNArabic.com platforms.
Cartier says it chose CNN for this campaign due to the quality of content that Cartier will be associated with and the network’s “unrivalled reach amongst a global upscale audience, particularly luxury consumers and male high income earners”.
“CNN Ones to Watch will be a highly innovative and prominent feature show, and we are delighted to have Cartier on-board as the exclusive sponsor in a unique branded content initiative,” said Petra Malenicka, Vice President, Ad Sales, EMEA. “Luxury is proving to be an increasingly important sector for CNN as more brands see the benefit of aligning with our high quality content to reach an engaged and valuable global audience.”
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