Tue, Oct 14, 2014

Wellness hits new heights in Dubai!

The luxury Burj Al Arab hotel in Dubai, UAE, has taken rejuvenation and wellness to new heights - 150 m above sea level to be precise - with the launch of gentlemen’s sauna and steam spa lounges that offer spectacular views of The World islands and Downtown Dubai.  

“Sleek, smart and sophisticated, the new panoramic spaces feature exceptional visibility at all times thanks to a rare fog-proof glass,” the hotels said in a statement.

The steam lounge also has a special crystal frame which, when heated, becomes covered in a veneer of ice, against the exquisite mosaic tiles designed exclusively for Burj Al Arab. The steam and sauna lounges are equipped with ‘chromotherapy’ colour light systems, increasing energy and relaxation.

These new additions further complement the spa’s exquisite panoramic infinity pools and plunge pools.

Meanwhile, the Burj Al Arab has won a prestigious award for its social media initiatives, winning the title of Best Social Media Presence by an Individual Hotel, Property or Resort from Skift, a travel intelligence and marketing platform.

During the first seven months of this year, the hotel notched up more than six million likes, comments, shares and views across Facebook, YouTube, Instagram and Twitter.

The hotel has also committed to a year-long partnership with #MyDubai, an initiative that invites residents and visitors to hashtag their social media images #MyDubai to create the world’s first autobiography of a city. On the last Thursday of each month, the five best images are projected onto Burj Al Arab’s iconic sail.

Other ‘Skifties’ award winners included TripAdvisor for Best Branded Facebook Account and Lonely Planet for Best Branded Instagram Account.

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