Wed, Jan 17, 2024

Amouage celebrates 40 years with new Exceptional Extraits

The high perfumery House of Amouage marks its 40th anniversary with a truly remarkable addition to the brand’s assortment of scents.

Paying homage to Amouage’s heritage, Renaud Salmon, Amouage’s Chief Creative Officer, realised this was an ideal opportunity to extend the acclaimed collection of Exceptional Extraits.

“As they are a tribute to the highlights of the past,” says Salmon, “the Exceptional Extraits possess a strong sense of the celebratory. That’s why they simply had to become part of our 40th anniversary celebrations.”

It was quickly apparent that two perfumes from Amouage’s heritage were especially suited to this project. Composed in 2002 by Jean-Claude Ellena, Dia Woman has always been seen as one of the house’s most tenderly feminine floral bouquets.

Jubilation XXV Man marked another important chapter in the story of Amouage: its 25th anniversary in 2008. A much-loved Bertrand Duchaufour composition featuring a blend of Eastern and Western styles, it won admiration as one of perfumery’s most compelling statements on masculinity.

“Our Exceptional Extraits are dosed at an extremely high percentage,” says Salmon, “in order to make them as rich and complex as possible. It was obvious to me that because this is Amouage’s anniversary, both Dia and Jubilation would have to be dosed at 40%: a challenge that could be met only by the most talented perfumers in the industry.”

Dia 40 Woman: The task of creating this more intoxicating version of Dia Woman fell to Alexandra Carlin. A perfumer renowned for her technical skills, she maintained the distinctive elegance of the 2002 composition while making its base even more profound and sumptuous. The result is a floral bouquet projecting an astonishing array of images and emotions: a breathtaking journey from sunrise to zenith and finally to sunset.

Jubilation 40 Man: For this even more celebratory incarnation of Jubilation XXV Man, Amouage turned to its original creator, Bertrand Duchaufour. While maintaining the essential structure of his composition, the perfumer emphasised key aspects to raise Jubilation 40 Man to new heights of expressiveness. Retaining the instantly recognisable blackberry opening, the scent now reveals dry, tart hints of Blackcurrant. This makes way for the perfume’s majestic heart: Genet unfurls within a burst of honeyed Tobacco notes while regal Frankincense cuts through the narcotic warmth of Balsams and Resins. Eventually, the scent settles on a heart-stopping dry-down of Patchouli, Cistus and Opoponax. Flaming with magnificence and a lust for adventure, Jubilation 40 Man captures the essence of masculine sophistication.

The Exceptional Extraits constitute some of the most precious creations that Amouage has offered to its admirers around the globe. Each of the extraits in this exclusive collection is the result of painstaking experiments to gauge the effects of various concentration levels and different ageing times. The aim is to push the ingredients to the very limits of what they can offer to the composition, allowing them time to reveal their most hidden facets. – TradeArabia News Service

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