Spring/Summer 2024

Sony Launches New Crystal LED Displays

Sony Middle East and Africa (MEA) has unveiled its groundbreaking line-up of the latest generation of Crystal LED premium displays that make the appeal of super-size LED video walls even more accessible, thus setting the stage for immersive home entertainment experiences.

The key features of the BH-series include bigger picture with spectacularly bright, richly coloured images, easier installation and simplified maintenance.

Whether for  corporate entrances and lobbies to retail showrooms – the BH-series delivers impressively big, bright images bursting with rich vibrant colours, even in brightly-lit spaces.

Harnessing the latest advances in Sony’s high-efficiency LED driver technology, the BH-series fills the room with an extraordinary 1,700 cd/sq m of brightness. It’s complemented by an anti-reflection coating on each display panel that prevents ambient light bounce-back under harsh illumination or sunlight.

Sony said the two secrets of creating truly immersive images are bright, vibrant colours and deep black levels that bring more contrast, depth and texture to faces and other on-screen objects.

“The MEA region is one of the fastest growing markets for Sony’s large-screen TVs, particularly in the 75’ and 85’ screen segment, with the largest market share in the GCC,” remarked Jobin Joejoe, Managing Director of Sony Middle East and Africa. 

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