Sun, Oct 11, 2020

Amouage on romantic odyssey with Renaissance

Amouage, an international luxury fragrance brand from Oman, has revealed its Renaissance Collection, marking the birth of a new era in the company’s history.

The collection features four alluring fragrances -- Enclave, Crimson Rocks, Ashore and Meander -- each depicting Amouage’s romantic interpretation of encountering pure joy. Drawing inspiration from its home country, Oman, these sophisticated blends of exquisitely contrasting scents are a liberating force of imagination created by internationally renowned perfumers including Domitille Michalon-Bertier (Crimson Rocks), Mackenzie Reilly (Ashore and Meander) and Julien Rasquinet (Enclave).

“Amouage is renowned for creating some of the most finely crafted perfumes in the world for over three decades. Continuing to build on this legacy, I want to take the brand on a quest. One that will see us explore new frontiers and discover new facets of the House,” said Renaud Salmon, Amouage Chief Experience Officer. “I chose to debut this epic fragrance odyssey with Renaissance, the rebirth where we translate what it means to experience pure joy, unbound by perception.”

The Renaissance Collection arouses a surging emotion of inner connectivity drawn from the Sultanate’s breathtaking nature, evoking its picturesque contours, colours and essence. The unique experiential aesthetic of the fragrances is further accentuated by beautifully coloured translucent bottles and artistic boxes, presenting their owners with a work of art, Salmon says.

A manifestation of Amouage’s creative transformation, the Renaissance Collection experience is a culmination of the brand’s passion for the art of fine fragrance making. The collection’s sophisticated, sensual and abstract imagery was captured through the eye of Belgian artist, Louise Mertens while its artistic packaging was designed by British designer, Bill Radzinowicz. The unique colour palette of the bottles was specially curated by French art director, Jerome Faillant-Dumas.

The collection also includes special soundtracks produced by Belgian music producer Copal, as well as individual paintings of the locations by Spanish artist María Sánchez Fernández. 

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