Tue, Mar 10, 2020

Tory Burch launches in Jordan

American lifestyle brand Tory Burch has announced the opening of a new store at Taj Mall, a luxury shopping centre in Amman, Jordan.

It will be the brand’s first location in Jordan and will feature a wide assortment of the Tory Burch accessories including shoes, handbags, and jewellery.

The store’s façade is distinguished by orange lacquer doors — a signature Tory Burch design detail. In keeping with all Tory Burch retail locations, the interior has an inviting, residential feel. Oak panel walls and aged brass étagères offer a neutral backdrop for a sophisticated mix of furnishings, including leopard rugs, a white gesso chandelier and egg-shaped velvet sofas inspired by French designer Jean Royere.

Since launching its first boutique in the Middle East in 2011, the brand has expanded to include 24 points of sale across the UAE, Bahrain, Egypt, Kuwait, Qatar and Saudi Arabia. Additional store openings are planned for the Middle East in the next year, continuing to bring Tory Burch’s unique design sensibility to the region.

Tory Burch launched in 2004 with a small boutique in Manhattan’s Nolita neighbourhood and the designer’s classic but bohemian aesthetic resonated with tastemakers from the very beginning. Over the past decade, the company has grown into a global brand with more than 300 boutiques around the world. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

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