Wed, Jul 11, 2018

Roberto Cavalli debuts new retail concept

Roberto Cavalli Group has opened its first German store in Berlin that showcases the brand’s new retail concept by Creative Director Paul Surridge.

The airy, chic store, featuring large windows that let in plenty of natural light, is designed to welcome customers to a charming space where they can discover the brand’s modern and dynamic collections, while enjoying an authentic Italian experience.

Spanning a retail surface of 230 sq m, the flagship is located on Berlin’s prestigious Kurfürstendamm shopping boulevard in the heart of the elegant Charlottenburg neighbourhood and it carries a wide offering of the brand’s products – including ready-to-wear and accessories for both men and women, shoes, bags, watches, fashion jewellery, eyewear, fragrances, home accessories and tableware. A special haute couture service is also available on appointment.

“We are thrilled to open this store in Berlin, which is a dynamic and energetic city that perfectly represents the new international and cosmopolitan spirit of the Roberto Cavalli fashion house,” says Gian Giacomo Ferraris, Chief Executive Officer, Roberto Cavalli. “This flagship also marks the opening of a new retail market for us – Germany, which I think will be pivotal for further expansion of the brand.”

The New Concept

The new retail concept, conceived by Creative Director Paul Surridge and developed in collaboration with the Milan-based interior design firm, Rodrigo Izquierdo Design Studio, celebrates the Florentine roots of the luxury brand.

“With this new concept, we really wanted to exalt and celebrate the Florentine roots of the Roberto Cavalli house,” says Surridge. “Our goal was to create a modern and enjoyable space where customers could fully immerse themselves in a Tuscany-inspired environment, defined by elegant shapes combined with rich colours and materials.”

The choice of materials, hues and textures highlights the fashion house’s tight relationship with its native Tuscany, which inspired the sophisticated colour combination and the timeless elegance of the architectural elements.

Echoing the grand atmosphere of a Florentine palazzo, the rooms stand out with precious marble floors and elegant vaulted ceilings.

The area dedicated to women’s ready-to-wear and accessories collections exudes a feminine and polished attitude with a smoky grey durmast oak floor that is embellished with graphic marble intarsia, while the walls are decorated in red marble with white accents.

The men’s area, carrying both, ready-to-wear and accessories, features a more masculine vibe with the wooden floor enriched with grey marble intarsia and red and grey marble on the walls.

Inspired by the architecture of the Tuscan Renaissance, the furniture pieces flaunt clean and linear silhouettes. The geometric display counters are crafted from hammered brass with a spherical base, while the brushed brass tracks are highlighted by interwoven leather, inspired by the handrails of antique palazzos.

Balancing the overall sense of lightness, the space features statement sofas and armchairs with a structural appeal and the centre of each room is highlighted by a group of three cylindrical gold pendant lamps.

“With the debut of this new store concept, which clearly reflects the new direction of our luxury brand, we can finally say that we have the right tools to communicate our vision and values, as well as to interact with our clients in the most effective and precise way,” says Gian Giacomo Ferraris, Chief Executive of Roberto Cavalli.

The Roberto Cavalli Group, based in Florence and controlled by Italian investment fund Clessidra SGR, is one of the most important Italian companies operating in the fashion, luxury accessory and lifestyle sectors. The wide portfolio of internationally established labels - Roberto Cavalli, Just Cavalli, Cavalli Class, Roberto Cavalli Home, Roberto Cavalli Junior, eyewear, fragrances and watches - is positioned in the different segments of the high-end offering.

The Group currently manages a network of 49 direct operated stores and 25 franchisee stores in cities such as Milan, Rome, London, Paris, New York, Miami, Dallas, Los Angeles, Moscow, Sao Paolo, Dubai, Kuwait City, Beijing and Hong Kong, among others.

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