Spring/Summer 2018

Amato Wows with White

Critically-acclaimed UAE homegrown fashion label Amato by Furne One launched an all-white collection at the recent Arab Fashion Week 2018, held in Dubai.

Amato opened the fashion week held at the Queen Elizabeth 2 cruise ship to a bedazzled, applauding audience of fashion enthusiasts.

Amato’s all-white collection titled ‘White Noise’ is inspired by modern angels. Amato uses a mix of fabrics from laces, tulles, acrylic sheets accenting with Chinese collars, puff sleeves, flower patterns, feathers and gemstones.

“The aim of Amato is to dress the modern-day woman, a dress with texture and dimension but comfortable and light,” said Furne One, the creative genius behind the brand Amato.

Amato is the UAE’s first global designer brand that has earned itself an international cult following – from royalty to international celebrities. Super-model Heidi Klum and Tyra Banks to singing sensations such as Beyonce, Katy Perry, Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger and Jessie J are all loyal patrons of the paradigmatic couture house.


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