Spring/Summer 2018

Amouage Fragrance Imitates Art

Luxury fragrance brand Amouage has taken inspiration from the intense colours and smells of the 70s era New York in the creation of its latest fragrances named Imitation.

An intensely personal exploration of New York City in the 1970s, Imitation is inspired by Amouage Creative Director Christopher Chong’s childhood memories and his first experiences of a city filled with graffiti, neon lights and a melting pot of cultures, shaped the way he sees and understands art today.

Imitation Man is a chypre and leather creation that articulates an era of audacious freedom. Cedrat and a mix of mysterious spices vibrantly open the fragrance to recreate the colourful and multicultural feeling of the streets. A smooth velvet and vinyl accord is then revealed after opening with violet and orris notes, giving a heady accord symbolising the moods and colours of the disco era, he says.

Imitation Woman is a floral aldehyde fragrance paying tribute to this unforgettable era. Travelling back in time to the iconic Studio 54, the olfactive journey embodies the multi-faceted lifestyle evolution with provocative concepts. The heart notes of blackcurrant buds, aldehyde and liquorice take one back to the heady days at the iconic nightclub where anything and everything could happen. The bright floral heart notes of rose, ylan ylang, orange blossom and jasmine are inspired by the diverse ethnicities of New York City.

The neon colours of the iconic crystal bottles emulate the dynamic vibrancy and energy of the “City that Never Sleeps”.

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