Wed, May 24, 2017
Audemars Piguet, Swiss luxury watchmaker, has officially inaugurated its first boutique in Amman, Jordan during a private event last week.
Located in Luxury Vista, Aritiria Street, the space reflects the brand’s global retail concept, with an elegant design that captures the 142-year old manufacture’s core values: origins, artistry and extraordinary relationships.
The blend of wood, metal and idyllic landscapes of Le Brassus, immerses clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet, and invites them to discover the brand’s heritage, craftsmanship and watchmaking expertise.
Timepieces from all major collections will be showcased – including emblematic models as well as pieces from the new collection – for watch enthusiasts and collectors to enjoy in the new Swiss watchmaker’s “Home away from Home”.
On the occasion of the opening, Audemars Piguet launched its 2017 Royal Oak Chronograph collection in the Middle East. All seven models within this year’s new range of Chronographs feature a fresh, two-tone dial design with several new yet subtle details: chronograph counters of increased size that expand at 9 o’clock and 3 o’clock, shorter but wider hour markers, additional luminescent coating for better readability of the hour and new typeset and transfers. The date window has also been re-located between the 4 and 5 o’clock positions.
These design details are showcased in a wide combination of finishes, including 4 pink gold versions with pink gold bracelet or alligator strap and a choice of brown or blue ‘Grande Tapisserie’ dials, and steel versions with stainless steel bracelets offered with a choice of black, silver or blue ‘Grande Tapisserie’ dials.
“It is an honour to strengthen our regional presence with the opening of our first boutique in Jordan. Together with partners Time Center, we look forward to spreading awareness about Swiss watchmaking and our know-how within the Kingdom, as well as our quest to continue paving the way for future innovations,” said Nicolas Garzouzi, CEO Middle East, Audemars Piguet.
-
Lacoste serves up Roland Garros collection
Thu, May 28, 2015 -
Chopard to the fore at Mille Miglia
Mon, May 25, 2015 -
Jaeger-LeCoultre opens London store
Thu, May 21, 2015 -
Richard Mille opens new Paris boutique
Wed, May 20, 2015 -
Luxury tour operator to make GCC debut
Fri, May 8, 2015 -
Omega opens new boutique in Kuwait
Thu, Apr 30, 2015 -
Richard Mille expands Abu Dhabi boutique
Thu, Apr 23, 2015 -
Bahrain’s F1 attracts record visitors
Mon, Apr 20, 2015 -
Panerai classic yacht challenge under way
Sun, Apr 19, 2015 -
Jeddah mall’s luxury portfolio grows
Sun, Apr 19, 2015 -
Fortnum Dubai expands menu
Sun, Apr 19, 2015 -
Hamilton on pole for floodlit Bahrain Grand Prix
Sun, Apr 19, 2015 -
Chopard and Porsche kick off WEC season
Tue, Apr 14, 2015 -
Cadillac drives off with Dubai beach polo trophy
Sun, Apr 12, 2015 -
Beach polo hits Dubai’s sands
Fri, Apr 10, 2015