Wed, Mar 8, 2017

Audemars Piguet’s Riyadh store gets new look

Swiss watchmaker Audemars Piguet has reopened its boutique in the Saudi capital Riyadh following a redesign that reflects the brand’s new retail concept.

The boutique at the C-Center in Tahliya Street was inaugurated in partnership with its local dealer Ali Bin Ali yesterday.

Situated on the ground floor of the C-Center, the boutique showcases an elegant design concept that captures the 142-year old manufacture’s core values: origins, artistry and extraordinary relationships. 

The blend of wood, metal and idyllic landscapes of Le Brassus, immerses clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet. Created with the valley’s atmosphere and base materials in mind, customers are invited to discover the brand’s heritage, craftsmanship and watchmaking expertise.

“We are pleased to introduce our new ‘home away from home’ boutique concept to Saudi Arabia which underlines our commitment to the region. The new design was created to transport our customers to our birthplace; the new space really brings out the quintessence of Audemars Piguet’s DNA,” said Nicolas Garzouzi, CEO Middle East, Audemars Piguet.

To mark the occasion, Garzouzi presented the Royal Oak Offshore Tourbillon Openworked in titanium with a black ceramic bezel, crafted specially for Ali Bin Ali Group and limited to 20 pieces. 

Masterfully skeletonised entirely by hand, the limited edition comes with a 44mm titanium case and a black ceramic bezel, pushpieces and screw-locked crown. The openworked dial is black – emphasising the beautiful hand finished decoration of the movement – and features black counters, a black inner bezel, as well as white gold applied hour-markers and Royal Oak hands with luminescent coating. 

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