Wed, Sep 7, 2016


Lifestyle
Van Cleef & Arpels boutique goes floral for Eid


Van Cleef & Arpels has transformed the façade of its Dubai Mall boutique into a work of floral art in celebration of next week’s Eid Al Adha festival.

The “Blissful Utopia” art for the facade was designed by Sheikha Wafa Bint Hasher Al Maktoum, the founder of FN Designs.

For the project, Sheikha Wafa drew on the beauty and purity of the lotus to bring “a bouquet of life to the boutique”.

Van Cleef & Arpels says that the brand and Sheikha Wafa share a love of aesthetics, fine craftsmanship, and the joy of telling beautiful stories.

A symbol of beauty, purity, and accomplishment, the lotus reflects the harmonious world of Van Cleef & Arpels and on this occasion, the lotus is a marvel of vitality and eternal freshness, symbolising a new beginning, the French jewellery house says.

Sheikha Wafa graces the celebration of florals by offering a precious expression of the lotus through a display of infinite beauty while fusing French style with Middle Eastern culture.

For the façade, an infinite form of the lotus is depicted through a repetitive confetti style, juxtaposed with transparent Arabesque patterns, forming subtle plays of light. Lotus patterns are engraved onto a garden-like gate, unfurling as if floating on tranquil waters.

An arabesque look is achieved through carved and welded metal elements. The use of metal accentuates the overall radiance, creating living breathing beauties.

“I find my inspiration from my surroundings: the city around me and what’s beneath the surface,” says Sheikha Wafa. “In designing this animation, my signature of repetitive patterns is intertwined with one of nature’s purest charms, the lotus flower.”

“In celebration of Eid, we are proud to collaborate with talented artist Sheikha Wafa Bint Hasher Al Maktoum in transforming our façade into a piece of art,” says Alessandro Maffi, Managing Director of Van Cleef & Arpels Middle East & India. “Van Cleef & Arpels has orchestrated uniting art forms ever since inception, and we embark on an enthralling new chapter.”





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