Tue, May 31, 2016

200 exhibitors line up for Big Boys Toys

Big Boys Toys is several months away but already as many as 200 exhibitors have lined up for the premier luxury lifestyle event in the UAE, according to Artaaj, the event’s organiser.

Featuring unique and luxurious products and services from cutting-edge companies, the 7th edition will take place from November 23 to 26 at the Abu Dhabi National Exhibition Centre (ADNEC) in the UAE capital.

The exhibition features products from 10 different categories: Digital, Drive, Marine, Adventure, Fashion, Aviation, Ride, Lifestyle, Offbeat, and Wellness.  

This year’s exhibits include Solien’s IMSIM, a race simulator with three degrees of freedom which incorporates an innovative drift motion, the award-winning SC3 Adventure motorcycle by Carducci Dual Sport.  

In addition to exhibitors displaying hundreds of the world’s most unique products, Big Boys Toys brings visitors exciting interactive experiences such as archery, simulators, interactive war field and shooting.  

This year, Shell’s Supercar Test Drive Pit is expected to double in size with more than 50 of the world’s most powerful cars. 

Artaaj Chief Executive Officer Biju Jayaraaj says: “Big Boys Toys is the world’s largest Luxury Innovations and Technology Expo.  Last year was the a nationwide celebration of innovation for everyone in the UAE in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai.  Big Boys Toys actively aligned itself with the initiative by bringing under one roof more than 200 of the latest innovations from around the world. The 2016 edition will continue where we left off with the world’s breakthroughs in innovation, technology and luxury. “

Last year’s edition showcased some exclusive creations including the de Macross ‘s Epique GT1supercar and Valorado’s $10-million audio system made of 60 kgs of solid gold giving the owner exclusive bragging rights of possessing the only one of its kind in the world.

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