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French luxury brand Bugatti has opened a new showroom in Tokyo in association with the AOI Group, its Japanese partner.
Bugatti Tokyo is the super sports car manufacturer’s first facility in the world to combine a vehicle showroom and a stand-alone lifestyle boutique under one roof.
At the same time, the dealer, located in the fashionable district of Aoyama, has the first facility in Asia with the new Bugatti brand design and the third in the world following New York and Miami.
Other showrooms including a lifestyle boutique are planned to follow in Monaco and Munich (Germany) over the next few months.
“Japan is the most significant market for Bugatti in the Far East,” says Dr Stefan Brungs, Member of the Board of Bugatti Automobiles. “In the AOI group, we have a highly ambitious and experienced partner who has created a wonderful home for our brand and the best starting position for the next Bugatti super sports car to hit the road in Japan.”
Bugatti Tokyo is located in the district of Aoyama where all the Japanese and international luxury brands have their flagship stores. The fact that both super sports cars and Bugatti Brand Lifestyle are housed in the building is visible even on its façade.
At the entry to the showroom, visitors pass through a large aluminium archway with a Bugatti logo inspired by the distinctive horseshoe radiator that features on Bugatti super sports cars. The signature of Ettore Bugatti, which also serves as the logo of the Ettore Bugatti Collection, features prominently above the second storey, reminding visitors of the boutique inside. This is the second stand-alone boutique following Bugatti’s first boutique which opened a year ago in Knightsbridge, London, in the UK.
Bugatti Tokyo takes up three storeys covering an area of 300 sq m in total. In a 40-sq-m private lounge located in the basement, customers have the opportunity to configure their new car. The vehicle showroom is situated on the ground floor. Like the customer lounge it has the elegant new showroom design of the brand, dominated by Bugatti’s characteristic blue colour. It is here, near to the demonstration vehicle, where the Bugatti Performance Collection is presented.
The ground floor has white marble flooring and walls covered with glass and light grey leather.
Via a stairway with a carpet in Bugatti-blue, visitors reach the first floor of Bugatti Tokyo and enter the world of the EB Ettore Bugatti Collection. Elegance, craftsmanship and exquisite design are the features of this line, which can be recognised by the EB monogram. The garments in this line have a distinctively elegant cut and are all individual creations crafted using high-grade materials and sophisticated details.
In contrast to the sporting and elegant design of the ground floor, the first storey features dark parquetry flooring and brown lounge furnishing designed by Bugatti Brand Lifestyle, exuding warmth and elegance and setting the perfect scene for the collection.
In all areas, aluminium, glass and carbon fibre are used – materials which you also find in a Bugatti super sports car. In the interior design, typical elements of the Bugatti design DNA have been taken up and reinterpreted.
“The use of the most exclusive materials available and application of the highest possible standards of craftsmanship was key in the development of our boutique design,” explains Massimiliano Ferrari, who manages the Brand Lifestyle division at Bugatti.
“For the first time the unique technical positioning of a Bugatti super sports car as well as the luxurious lifestyle of the Bugatti brand are expressed authentically in one joint presentation,” Ferrari adds. “Like Bugatti, Tokyo represents a great tradition at the same time as absolute modernity. We would like to thank our partner for the extremely successful implementation of our showroom boutique concept.”
The AOI Group, which has been Bugatti’s sales and service partner in Japan since 2014, has been in the automobile business for more than 50 years and has considerable experience in the sale of European premium and luxury vehicles. In addition to the showroom, AOI will operate a dedicated service centre which will provide the highest possible level of service for customers and vehicles in the region.
Bugatti is the brand of a family of artists who distinguished themselves in an environment where other automotive brands were operated by entrepreneurs with a purely technical background. The company founder Ettore Bugatti, born and raised in Milan, Italy, succeeded in uniting this artistic approach with his technical innovations, thus creating the foundation of a design language that was to mold the Bugatti marque. The result has been a series of vehicles far ahead of their time, and which are today numbered amongst the most valuable classic cars in the world.
Still based where the brand was founded more than 100 years ago, in Molsheim (Alsace, France), Bugatti today is a combination of the artistic roots of its Italian founders, the distinctive understanding of the French for exclusive luxury products and brands as well as the internationally acknowledged German engineering and technological leadership.
Bugatti opened a new chapter of its successful future at the start of this century with the Veyron 16.4. The Veyron is the most powerful and fastest production sports car in the world and is unmatched in terms of performance, unique hand-crafted manufacturing and exclusive equipment with the highest degree of individualisation options. All 450 vehicles have been sold. Currently Bugatti is working on its next super sports car which will follow the Veyron in the not too distant future.
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