Thu, Nov 12, 2015

Galeries Lafayette rebrands

The upscale French department store Galeries Lafayette has launched a new brand identity worldwide.

The new logo and institutional advertisement reflect a strong strategic direction and long-term vision, setting Galeries Lafayette as an iconic, daring, and inspiring brand, whilst strengthening its historical legacy and reputation as leader in the fashion and retail industry.

This new creative direction will be translated into all communication, store assets, and marketing activities.

Galeries Lafayette is well known in the GCC due to its popular store at The Dubai Mall in the UAE. 

While Galeries Lafayette has stores around the world, its flagship store in Paris is the oldest and most charming, with its ornate art nouveau architecture and iconic glass dome. 

Galeries Lafayette has remained a family business for five generations since founding cousins from the Alsace region of France, Théophile Bader and Alphonse Kahn, started building their retail empire in 1893. 

Today, the store beautifully blends high-street brands alongside high fashion, in the stylishly scientific luxury labs on the first floor. Dedicated entirely to women, the floor features almost 200 brands in a stunning 4,600-sq-m area, including clothing lines and accessories, many of which are exclusive to the store.

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