Spring / Summer 2021

Luxury Goods, Jewellery & Watches
Helping You Sleep Well

Bose has announced Sleepbuds II, the next generation of its revolutionary bedtime wearable with technology now clinically proven to help people fall asleep faster.

Sleepbuds II feature demonstrably better noise masking than their predecessor and introduce new categories of content to combat the other barrier to rest: the inability to relax.

They combine a new acoustic and electronics design, a new enclosure that’s lighter than a coin, new proprietary ear tips for a secure, super-soft fit, and over 35 free tracks – all methodically produced and tested. The result is an engineering breakthrough: two tiny, ultra-comfortable, truly wireless buds that block, cover, and replace the audible distractions from loud partners, neighbours, dogs, and traffic – and reduce the mental distractions from long, busy days.

Bose Sleepbuds II are available AED1,049 ($285.6) in the UAE. They aren’t active noise cancelling headphones or in-ear headphones with an added feature, and they don’t stream music or let you take and make calls – because every last detail was optimised for one thing – better sleep, all night, every night, Bose says.

“Bose Sleepbuds II use advancements in our proprietary noise masking technology because covering sound – not cancelling it – is a better solution for sleeping,” said Steve Romine, head of the Bose Health Division. “You can’t duplicate the experience combining earbuds with apps, playing your music louder, or using earplugs and bedside machines – so millions of people are still suffering. We never gave up on helping them, and that’s why we’re so excited about Sleepbuds II. They ‘quiet’ more of the low frequencies found in the biggest threats to a peaceful bedroom — like snoring partners, idling engines, and nearby footsteps. And with new relaxation tracks, they help quiet your mind, too.”  

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