Mon, Oct 14, 2019
Longines has created a collection of optical and sun eyewear for men and women in collaboration with Marcolin Group, a global leader in eyeglasses.
Developed in accordance with the strictest quality criteria and careful attention to detail, this new range captures the brand’s aesthetic and technical know-how to offer performance-oriented, elegant products reflective of its timepieces, says a statement.
Longines is launching a collection of optical frames and sunglasses for men and women, inspired by the brand’s traditional values. The eyewear models mirror the diversity and compliment the Swiss company’s collection of timepieces, fully incorporating its expertise.
Made using the best materials and the highest quality glass, these products reflect the very essence of the winged hourglass brand, which has collaborated with Marcolin Group, one of the worldwide leading companies in the eyewear industry, to create this new range.
Longines’ creations incorporate multiple elements of style echoing its timepieces and craftsmanship expertise. The sunglasses are categorised into three segments: “Classic” characterized by timeless elegance, “Heritage” inspired by the brand’s rich history, and “Sport” defined by a continuous quest for innovation and performance.
Massimo Renon, Marcolin Group’s CEO, added: “Marcolin Group meticulously developed highly recognizable Longines eyewear products identifiable by elegance and sporty design, conceived for those who value authenticity and high quality. We are proud to be partnered with them to transform the distinct heritage of the Longines brand into extraordinary sunglass and optical styles made with excellence.”
The sunglass collection will be available in select Longines Boutiques this fall. The complete new eyewear collection will be available in the Marcolin Group distribution network beginning November 2019.
Marcolin Group, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and a unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand, it said.
The brand portfolio includes: Tom Ford, Bally, Moncler, Sportmax, Ermenegildo Zegna, Victoria’s Secret, Victoria’s Secret PINK, Roberto Cavalli, Atelier Swarovski, Tod's, Emilio Pucci, Swarovski, Dsquared2, Guess, Diesel, Just Cavalli, Covergirl, Kenneth Cole, Timberland, Gant, Harley - Davidson, Marciano, Catherine Deneuve, Skechers, Candie’s, Rampage, Viva, Marcolin and Web. In 2018, the company sold about 14,6 million eyeglasses.
-
Perfect for Father
Spring/Summer 2022 -
Creating Dream-like Worlds in Watches
Spring/Summer 2022 -
Christie’s New York readies historic watch sale
Tue, May 17, 2022 -
60 top brands at Riyadh Luxury Week
Sun, May 15, 2022 -
Chopard reveals Alpine Eagle KSA
Sun, Apr 17, 2022 -
Diamond best friend again
Mon, Apr 11, 2022 -
The Rock to star Christie’s sale
Sun, Apr 10, 2022 -
GCC luxury market poised to top $11bn in 2023
Tue, Mar 29, 2022 -
Joint mission: MoonSwatch launched
Thu, Mar 24, 2022 -
Cartier high jewellery dazzles Diriyah
Mon, Mar 21, 2022 -
Montblanc joins Ounass platform
Wed, Mar 16, 2022 -
Knights of the Round Table, a tale of legendary craft
Thu, Mar 3, 2022 -
OMEGA records history at Beijing Olympics
Thu, Feb 24, 2022 -
Dazzling JGT Dubai opens with 300 exhibitors
Wed, Feb 23, 2022 -
8 independent watchmakers join together for GWW
Wed, Feb 16, 2022