Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.

Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.

From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.

Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.

Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.