Mon, Apr 6, 2015

Luxury Goods, Jewellery & Watches
Chopard reveals Cannes stars

Chopard has revealed its Red Carpet collection for the upcoming 2015 Cannes Film Festival. 

The Swiss watch and jewellery house has also brought a new line of ethically made jewellery called the Green Carpet collection, to commemorate the 60th anniversary the Palme d’Or, the highest prize awarded at the festival.

The latest creations were revealed at press conference in which Chopard announced it was renewing its association with the prestigious event, which is now its in 68th year and will be held from May 13 to 24 in the French city.

Present at the conference were Cannes Film Festival President Pierre Lescure and and Délégué Général Thierry Frémaux, as well as Livia Firth, the Creative Director of Eco Age and the driving force behind the Green Carpet Challenge (GCC).

Official partner of the Cannes Film Festival since 1998, Chopard actively contributes to the international stature of the event.

Caroline Scheufele, Chopard Co-President and Artistic Director, has made the Geneva-based house an indispensable part of worldwide cinema’s major gathering. 

Each year, it pays tribute to the beauty of actresses by dedicating to them extraordinary haute joaillerie. 

Each year, the red carpet covering the steps of the Palais des Festivals becomes the backdrop for breath-taking haute joaillerie creations. 

This year, for the 68th edition of the festival, no less than 68 one-of-a-kind pieces will eloquently showcase the talent and expertise of the Geneva-based company on La Croisette, breathing glamour into the Cannes Film Festival and its stunning nightly mounting-the-steps ritual.


This year’s Red Carpet collection includes a capsule collection of Green Carpet jewellery – creations that effectively matches ethics with aesthetics, says the manufacture. 

Through “The Journey to Sustainable Luxury” project, Chopard is affirming its commitment and its determination to promote sustainable luxury, placing it at the heart of the brand values. 

In keeping with the demands of the Green Carpet Challenge, as sustainable fashion initiative, this collection is designed and produced according to the highest standards of sustainable development.

In 2015, in honour of the 60th anniversary of the Palme d’Or, Caroline wished to pay tribute to this treasure from the plant kingdom that has become a symbol of the genius of film-making. 

Just like the Palme d’Or that inspired it, this Green Carpet collection is entirely made in the Chopard workshops from Fairmined gold. 

“In 2014, I decided that the Palme d’Or should from now on be made in Fairmined gold. This year, to mark the 60th anniversary of the trophy, we have combined the emblem, our jewellery-making expertise and our commitment to sustainable luxury by creating a Green Carpet capsule collection inspired by the Palme,” says Caroline.

Composed of a jewellery watch, a ring, earrings and a long pendant necklace, this collection features a design that encompasses the perfect harmony of the palm’s natural curves, and especially its finely veined folioles. 

Crafted in 18-carat Fairmined gold, the jewellery pieces are set with subtly graded marquise-cut diamonds sourced from the IGC group, a member of the Responsible Jewellery Council (RJC), a monitoring and supervisory body in the fields of ethical, social and ecological concerns.


For this Red Carpet 2015 collection, swirling arabesques composed of finely carved precious stones – like a delicately interwoven fabric – make light of gravity. Like a ribbon of diamonds, 18-karat white or rose gold sparkles with a glittering flurry of diamonds and coloured stones. 

The gems are placed in staggered rows to enhance the lacework effect. Aesthetic splendour, exquisite delicacy and absolute femininity meet and mingle within these haute joaillerie pieces. 

The Red Carpet collection continues to roll out mesmerising chromatic combinations, says Chopard. 

Propelling haute joaillerie towards ever broader horizons, these pieces are composed of emeralds, rubies, Paraiba tourmalines, amethysts and tanzanites in various cuts, enabling an infinite range of joyful and precious variations. 

These are the true stars: powerful, charismatic and dazzlingly beautiful models that distil a fascinating hint of opulence, mystery and seduction on the red carpet, the manufacture adds.

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