Tue, Jan 13, 2015
Perrelet has revamped its website with a sense of depth and design that reflect a new advertising campaign and the brand’s new graphic universe.
The project is based on three key words: usability, a powerful visual and the principle of openness.
The website’s excellent usability, in conjunction with extreme user-friendliness, have been achieved on both graphic design and technical levels.
For a start, the site follows new “surfing” trends, not only with a selection of menus but also through the use of scrolling.
All product information, including technical details, is now available at a glance and at a click.
In the interests of delivering the best possible experience, the website has a responsive design enabling smooth navigation, whether on large computer screens, mobiles or tablets.
In addition to the seven languages available, an optimised interface ensures fast downloading no matter what the country of origin of the visitor.
Each and every product benefits from its own graphic environment enhanced by a multitude of visuals, as well as an increased number of photographs and colors in sync with the new advertising campaign.
The aesthetic emphasis has also been placed on the manufacture’s in-house movements and on the brand’s grand watchmaking tradition.
The movement and dynamics notably characterising Perrelet’s Turbine models are apparent throughout the website where one can admire the turbines in action thanks to the animation on the home page and a large number of videos. The accentuated interactivity and the aspect of openness offer net surfers an open invitation to embark on a fascinating adventure in the very heart of the brand and to share it on social networks.
-
Legendary Tale Told in a Timepiece
Spring/Summer 2022 -
Perfect for Father
Spring/Summer 2022 -
Creating Dream-like Worlds in Watches
Spring/Summer 2022 -
Christie’s New York readies historic watch sale
Tue, May 17, 2022 -
60 top brands at Riyadh Luxury Week
Sun, May 15, 2022 -
Chopard reveals Alpine Eagle KSA
Sun, Apr 17, 2022 -
Diamond best friend again
Mon, Apr 11, 2022 -
The Rock to star Christie’s sale
Sun, Apr 10, 2022 -
GCC luxury market poised to top $11bn in 2023
Tue, Mar 29, 2022 -
Joint mission: MoonSwatch launched
Thu, Mar 24, 2022 -
Cartier high jewellery dazzles Diriyah
Mon, Mar 21, 2022 -
Montblanc joins Ounass platform
Wed, Mar 16, 2022 -
Knights of the Round Table, a tale of legendary craft
Thu, Mar 3, 2022 -
OMEGA records history at Beijing Olympics
Thu, Feb 24, 2022 -
Dazzling JGT Dubai opens with 300 exhibitors
Wed, Feb 23, 2022