Mon, Oct 10, 2016
Italian luxury house Prada has launched two new fragrances for Fall 2016.
La Femme Prada and L’Homme Prada are "quintessential Prada fragrances" and each is set to delineate and define the chic and elegant feminine and masculine worlds of Prada.
In the words of co-CEO Miuccia Prada: “I wanted to present these fragrances together, with the same concept, with the same photographer, so that they are really interchangeable. We have two actresses and actors that play three or four roles each. This is the main concept, that there isn’t a single icon representing the dream of a woman or a man. It is actually the opposite, that these people represent the reality, the differences and so on.”
Both perfumes are designed to take the wearer on a voyage through place, memory and time.
La Femme Prada is an invitation to emotion. Straying from fragrance’s more familiar routes, a sultry journey is evoked by its Frangipani wake. This solar note, a hyper-sensual floral, evokes the dewy humidity associated with the faraway flower. The note is interwoven with Ylang-Ylang, its spice made smooth with Beeswax, Vanilla and Tuberose. A distilled Vetiver finishes the fragrance, grounding and rounding its feel. L’Homme Prada, meanwhile, is a fragrance of pairs, of doubles, of juxtapositions and layers. The classic codes of the male Fougère are all present in Neroli, Geranium and Patchouli. Yet the interchangeable male/female Prada signatures are present, too, in the shape of Iris and Amber, the principal elements. It is a mix that is both airy and yet purposefully, highly sensual.
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