Sun, Jul 24, 2016
A new limited edition Morgan car dreamed up in collaboration with Selfridges will make its debut at the upcoming Salon Privé in the UK.
The Morgan 1909 Edition EV3 will make its global debut at the event, which takes place once again at Blenheim Palace from September 1 to 3.
Launched in conjunction with Selfridges, alongside nine other iconic British brands, just 19 bespoke, handmade Morgan UK 1909 Edition EV3s will be available for sale.
The car, which comes with a bespoke driving kit from British design talents such as Alexander McQueen, Dents and Belstaff, is priced at £52,500 ($68,000).
The name signifies both Morgan and Selfridges’ birth years, 1909, with 19 signifying the number of cars due to be created by the two iconic British brands. Designed to be a collector’s item, the limited edition EV3 blends Morgan’s engineering know-how and iconic design with the high-end department store’s famous flair for fashion.
The retro-futuristic sports car combines British style and elegance in a handcrafted body with zero-emission technology.
Morgan Motor Company’s head of design Jon Wells said: “Great British design, technology and engineering is what the UK 1909 Edition EV3 is all about. We’re delighted to be able to show the car to the world’s press and publicly unveil at Salon Privé in September. Salon Privé combines style, luxury lifestyle and cars in one event, just like the UK 1909 Edition EV3 does, too!”
With a top speed of 90 mph and a range of 120-150 miles, the dramatically styled three-wheel sports car is sure to draw a crowd. The zero-emission, all-electric, three-wheel car will be unveiled to the public at Salon Privé and available to view at Morgan’s stand, which also includes an Aero 8 and a 4/4 80th anniversary edition.
After the global public debut at Salon Privé, the car will be launched in Selfridge’s Birmingham store on October 1 and London Oxford Street location on November 1.
Event co-founder David Bagley said: “Hosting the global public unveil of the UK 1909 Edition EV3 further underlines our place and importance within the international luxury automotive events arena. The combination of engineering, style and design seen with the UK 1909 Edition EV3 lends itself to be unveiled at Salon Privé, an event that combines cars, glamour and fashion at one of Britain’s most glamourous locations.”
Now in its 11th year, Salon Privé is firmly established as the UK’s most prestigious luxury supercar show and concours d’elégance. It returns to the opulent grounds of Blenheim Palace for the second year running in 2016.
The three-day event incorporates the Chubb Insurance Concours d’Élégance, Boodles Ladies’ Day and The Salon Privé Supercar Show, also showcasing The Pirelli Prestige & Performance Competition, the EFG Art and Memorabilia Fair and The Salon Privé Sale. Salon Privé takes pride and place amongst the leading automotive shows of the world, including the US’s Pebble Beach and Italy’s Villa d’Este.
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