Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
Ajmal Perfumes launches new perfumes in Qatar
Wed, Oct 12, 2022 -
New venue, new experiences for Jewellery Arabia
Tue, Sep 20, 2022 -
George Clooney, Hyun Bin wear OMEGA Speedmaster ’57
Thu, Sep 15, 2022 -
George Clooney joins OMEGA Masters celebration
Sun, Sep 4, 2022 -
Audemars Piguet reveals 50th anniversary specials
Sun, Sep 4, 2022 -
Excalibur Sorayama MB breaks traditions
Mon, Aug 1, 2022 -
New Code 11.59 by Audemars Piguet Perpetual Calendar
Tue, Jul 26, 2022 -
Montblanc elevates wearable Luxury
Tue, Jul 5, 2022 -
New Excalibur Spider Huracán at speed fest
Sun, Jun 26, 2022 -
Two generation of OMEGA explorers come together
Thu, Jun 23, 2022 -
OMEGA crafts perfect gifts for dads
Mon, Jun 6, 2022 -
New Ocean timepiece from Harry Winston
Wed, Jun 1, 2022 -
Damac Group acquires de Grisogono
Tue, May 31, 2022 -
New experience at Suite 1755
Spring/Summer 2022 -
Inspired by White Mountain
Spring/Summer 2022