Sat, Jul 25, 2015
Million-dollar bespoke safes and a superbike worth a quarter of a million dollars will be among a raft of exciting displays at Big Boys Toys, the premier luxury lifestyle show for the Middle East.
Organised by Artaaj Events, the show will be held from November 18 to 21 at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi, UAE.
The sixth edition of the event features products from 10 different categories that include Drive, Ride, Off-road, Marine, Aviation, Adventure, Wellness, Fashion, Lifestyle and Digital - a complete experience that caters to every facet of refined living, according to the organisers.
A $250,000 Bienville Legacy motorbike from the American Design and Master-Craft initiative (ADMCi) Foundation, will be one of the highlights of the show. Set for delivery in 2016, the motorbike is touted to be one of the fastest four-cylinder motorcycles in history, crafted with high quality and performance in mind.
Biju Jayaraaj, Chief Executive Officer of Artaaj, says: “Big Boys Toys is a platform for innovators worldwide to showcase their unique and spectacular products to a captive audience under one roof that cannot be found elsewhere in the world. Big Boys Toys brings an exclusive, upper crust clique who have the purchasing power to buy these products.”
This year will see the launch of the 'Innovation, Design and Technology Summit and Awards', discussing the latest designs, trends and technology - recognising and bringing together global leaders in innovation.
Other launches at Big Boys Toys include top-of-the-range luxury yachts from Team Nine, custom superboats from Hydrasport, $1-million handmade bespoke safe boxes from Doettling, and the MK1 personal submersibles.
The popular 'Supercars Test Drive Pit' will make a return this year with 50 cars including Lamborghini and Ferrari, among others.
Also launching this year is the Big Boys Toys 'Style Icon', with prizes for the best-dressed male and female visitor at the event.
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