Sun, Jun 28, 2015

Real Estate & Property
Tower residences offer reel glamour

Damac Properties has launched sales of luxury residences and penthouses at a new skyscraper under construction in Dubai, UAE.

A collaboration between the luxury real estate developer and Paramount Hotels & Resorts, the Paramount Tower Hotel & Residences is an 826-key luxury hotel and residences tower on Sheikh Zayed, rising 64 storeys high.

The tower will offer a sky lobby with views across the Burj area, a private Paramount Pictures screening room, the most picturesque rooftop infinity swimming pool overlooking the Downtown area with a terrace and a fitness and wellness centre with a spa.

Construction work has already begun on the tower, which is due for completion in the third quarter of 2019.

Prices for the residences, which will be located on the 36 to 64th floors, will start at Dh1,800 ($490) per sq ft.

The Paramount Tower Hotel & Residences also includes entertainment and dining options on the podium levels, with two contemporary and timeless restaurants, an intimate cinema modelled after the professional screening rooms of Paramount Pictures, luxury shops, art galleries and an all-day kid’s studio club.

“As the number of tourists to Dubai continues to outpace most of the world, there is a huge demand for quality, stylish and luxury living experiences, both with hotels and the high-end hotel apartments sectors,” remarked Ziad El Chaar, the managing director for Damac Properties.

“Paramount Tower Hotel & Residences will bring to life the Hollywood glamour and California cool lifestyle synonymous with Paramount Pictures in an environment which is stylish and aspirational,” he added.

Damac has a number of projects under construction with Paramount Hotels & Resorts across the Middle East, including Damac Towers by Paramount Hotels & Resorts – a four-tower project in the Burj area which is due to open in the last quarter of 2016; Damac Tower by Paramount Hotels & Resorts in Riyadh, Saudi Arabia; Paramount Hotel Jumeirah Waterfront in Maritime City, Dubai and serviced villas within the company’s Akoya by Damac golf community.

"This sleek new addition to our portfolio will be the hot spot of this buzzing metropolis – boasting artistically infused exquisite design, with a premium on service," stated Paramount Hotels & Resorts’ CEO, Thomas Van Vliet. 

He continued: “This will be our boutique signature that reflects the infectious energy of Dubai. The selection of hotel rooms and suites are uniquely designed with reflections of the renowned Paramount Pictures brand throughout. Each fully furnished unit includes access to a film library of over 3,000 titles and offers tasteful décor and luxurious fittings to create a truly individual living environment.

The residences have separate living and dining areas combined with Paramount Hotels & Resorts’ amenities and service. Units are available in one-, two- and three-bedroom options, in addition to two exclusive penthouses.

Offering ever-changing light enhancements to reflect the stunning views across the city, the rooftop infinity swimming pool is one of several iconic elements in the tower. The Fitness & Wellness Centre, along with a high-tech spa, both offer cutting-edge facilities combined with personal trainers, yoga teachers and skin-care specialists.

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