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The first project in a stunning new development in West London has been unveiled to the Middle Eastern investors.
Mount Anvil, in its first joint venture with Catalyst homes, has launched The Verdean, a 6-acre regeneration site in London, creating nearly 1,000 new homes. Its first offering, a 24-storey building, will be completed in Autumn 2023.
The Verdean sits on the fringes of the £26-billion regeneration masterplan of Acton. One of the capital’s largest regeneration programmes, it includes the only transport hub with a Crossrail-to-HS2 interchange, along with new schools, a new high street, public realm and the creation of 65,000 new jobs. There will also be two new campuses for Imperial College’s scientific and innovation hubs.
Located next to Acton Mainline station – a Crossrail station – and locally connected by six other stations, the area is well served by public transport; with access into central London within 10 minutes, Heathrow in 20 minutes and Canary Wharf in 23 minutes.
Henry Faun, Head of London International Projects Sales Mena at Knight Frank Middle East, comments: “The name The Verdean comes from the Latin for green - “Viridi” and it represents the lifestyle offered to the residents. There will be ample green spaces, from eco-walks and outdoor gyms, to the podium gardens and rooftop gardens. We are truly excited to offer this development to our Middle Eastern clients, as we believe there will be a strong appetite for this brand new development.
“The Verdean is located in Acton, a neighbourhood with excellent schools, including The King Fahad Academy, and with great transport links into Central London. Bond Street is just 9 minutes and Heathrow Airport just 18 minutes by Crossrail," he said.
Now really is an exciting time to invest in this stunning development which will help to re-imagine life in the UK capital and that will turn every corner into a green haven, he continued.
Just next door is the Old Oak Common regeneration zone with a new Crossrail/HS2 interchange.
“We expect this development will be popular with Middle Eastern families looking for a foot on the ground or investment in London, as well as young professionals and parents looking to invest in accommodation near the new Imperial University science and technology campus.”
The Verdean is a prime site for regeneration. The creation of 990 new homes, makes it one of London’s larger such sites, able to incorporate a number of community assets including: a supermarket, commercial space, cafes and vast open areas including an outdoor gym, running track, basketball court, and climbing wall. Taking inspiration from its verdant surroundings, The Verdean includes tree-lined gateways to the site, podium gardens, woodland pockets, an ecowalk and a kitchen garden – where residents will be encouraged and supported in growing fruit and vegetables for their own consumption; with over a third of the site landscaped.
Designed by award-winning architects and master planners, Chapman Taylor - the designers behind Media City Manchester, the Ashford Designer Outlet Extension and Heathrow Terminal 5. The Verdean is an attractive brick-clad assembly, ranging in elevation and mass. Acer Heights is the centrepiece of the site rising to 24-storeys, making it the tallest building on the site and is close to the station site.
Henry continues: “Acton is a popular district in West London, with outstanding schools and links into London and beyond. On the Crossrail route, there is a clear case for investment in the area with research showing price growth around new stations has outperformed the wider market, making it an easy decision for many of our Middle Eastern buyers looking to London for opportunities.”
Each apartment will be finished to the highest of standards, with the kitchens enjoying light marble surfaces, Bosch appliances, and a classic contrasting palette with white wall cabinets and smoked wood-effect base units. With rooms enjoying floor-to-ceiling windows, each apartment will be engulfed with natural light, bringing the outdoors in. There will be a mix of chevron and marble-effect porcelain tiles to bathrooms, oak-effect flooring throughout living spaces and silk-effect carpets to the bedrooms.
Residents will be able to enjoy 24-hour concierge facilities and business lounge. There will be a new gym, screening room and, along with a car club scheme and bicycle storage.
Prices start from £369,000 for a studio apartment.
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