Thu, Mar 5, 2015
Lamborghini’s line of high-end clothing and accessories has been extended with shoes made by a prestigious Japanese sports brand.
Collezione Automobili Lamborghini and Mizuno announced a partnership at the Geneva
International Motor Show, which is currently under way, and presented the new co-branded running shoe, called Wave Tenjin.
The five-year partnership will cover sports apparel as well as footwear.
The Italian car maker said both firms “share core brand values such as innovation, pure design and craftmanship, to fulfil the most demanding expectations”.
President and CEO of Automobili Lamborghini Stephan Winkelmann said: “Lamborghini is known worldwide for its most sought-after super sports cars. Enthusiasts now have the opportunity to celebrate their passion for Lamborghini through this shoe and the upcoming products created with Mizuno.”
Takeshi Shichijo, Director of Mizuno Corporation, added: “Signing this collaboration agreement is an honour for Mizuno. The Lamborghini marque is renowned worldwide and is in perfect harmony with Mizuno’s commitment to technology, innovation and quality.
This is the perfect platform through which to introduce Mizuno to enthusiasts of the Lamborghini brand.”
The range of Mizuno footwear and clothing sporting the Automobili Lamborghini shield will be on sale through Lamborghini dealers, Mizuno retailers and selected shops around the world this autumn.
The motor show runs at the Palexpo convention centre in Geneva, Switzerland, until March 15.
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