Wed, Dec 28, 2016

Real Estate & Property
$21m Strand penthouse promises high life

A four-bedroom London penthouse located within a prestigious development on the Strand and described as the epitome of luxury living in the city is for sale for $21.3 million. 

Developed by St Edwards, 190 Strand is a landmark address on one of prime central London’s most iconic streets. The £500-million development in the heart of the capital has been uniquely designed to complement the historical importance of its surroundings and the local architecture. 

190 Strand offers a range of one, two and three bedroom suites, apartments and penthouses. Comprising 206 meticulously designed apartments, the new homes are spread across six buildings stretching down Arundel Street towards Temple. 

The four-bedroom penthouse at Milford House is one of the most impressive homes within the development, says St Edwards. 

Located on the seventh floor, and priced at £17.3 million, the stunning penthouse comes complete with spectacular roof terrace offering unrivalled views of the iconic London skyline, including St Paul’s Cathedral, The Shard and Tower Bridge.

Its interiors have been created with the same harmonious, design ethos as each of the homes at 190 Strand. Influenced by the glamour of nearby five-star hotels such as The Savoy and Waldorf Astoria, it offers a sophisticated, boutique style of living with all of the attributes one would expect from a five-star hotel, updated to suit modern lifestyles.

The four-bedroom 4,456-sq-ft penthouse, is the epitome of luxury living with spacious interiors designed to the highest specification, including subtle design features that create a sense of scale, light and contemporary craftsmanship, the developer says. 

The floor-to-ceiling windows that wrap around the penthouse offer stunning views of the City of London.

A sense of drama and grandeur is evident from the moment you step through the door from your own private lift entrance, the developer says. The large hallway has been designed with beautifully proportioned doors, high ceilings and sleek lines that offer a contemporary but timeless and elegant design and bring the art deco style into the modern era. The ironmongery on all doors and joinery is a unique design by CID Interieur that alludes to the classic 1920 detailing at The Savoy. These details have also been replicated in the doors skirting, architraves and lit ceiling coffers to create a harmonious scheme.


Underpinning an interior design created with glamour and entertainment in mind, every aspect has been designed for relaxed, open plan living, prioritising social interaction and bold display. The penthouse features a spacious living area with space for two separate seating areas and a glass grand piano. 

A feature fireplace creates a striking focal point of the residence and one that is a real rarity in London developments. The dining area looks out upon the wrap around terrace, where diners can enjoy a glass of champagne overlooking spectacular views of the city.

The light and airy kitchen has been individually designed with a focus on entertaining in style. The superior kitchen reflects the design elements used elsewhere throughout the penthouse, such as a nickel trim adding a delicate detail to large stone kitchen worktops and bespoke shelving units and soft LED lighting. 

A combination of high gloss lacquered cabinets with integrated Miele appliances, including coffee machine, wine cooler and a frameless touch induction hob creates a sophisticated and classical look.  A large family room provides yet more space to dine and take in those stunning views. The overall feel is one of inclusivity enabling communication between social spaces and a refined, elegant space for entertaining. 

The classic, British design elements continue in the bedrooms, which have been designed with the utmost relaxation and tranquillity in mind. The true level of quality and design is seen in the master bedroom, with bespoke walk in wardrobes reminiscent of a classic Saville Row tailor achieved through the combination of the veneers and the contrast between the dark smoked chestnut and the warm walnut and a structured grey lining to the wardrobe interiors. The drawers carry through the linen effect grey.

Through the use of bespoke stone and veneer mirrored vanity units, the impressive bathrooms are a sanctuary within the home. Combinations of stone, polished chrome and a stunning free standing bath in the master bathroom further enhance this. This approach to luxury continues in the guest bathrooms with huge bespoke glass shower screens and bespoke vanity units.

Reception areas and leisure facilities are a key factor in creating a lifestyle that rivals that of luxury British hotels. The interior design and ambience throughout 190 Strand has been crafted for a distinctive experience and the spa area includes swimming and vitality pools, loungers, sauna and steam rooms, spa rooms and a relaxation suite. 

190 Strand also offers a 24-hour concierge, fully equipped business suite, virtual golf and cinema all on site for the private use of residents.

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