Autumn 2023

Private Aviation & Premium Travel
Journey Beyond the Jet

XO, an industry-leading private aviation company delivering access to an expansive fleet of over 2,400 safety-vetted aircraft spanning all cabin categories, is redefining private air travel with a new programme of a ‘journey beyond the jet’.

The XO Firsts programme is an innovative initiative granting members unprecedented access and benefits, along with instantaneous private flight booking options to enhance the private flying experience.

Inspired by the passions of its growing member community, XO is offering complimentary access on a first-come, first-served basis to a world of exclusive experiences – from the best sporting events to the most coveted cultural happenings to private getaways.

These once-in-a-lifetime opportunities will be announced monthly and exclusively to those who have joined XO Membership or XO Reserve – the private jet membership with the luxury of no limits – and will go to the first member to claim and book round-trip flights by private jet, through XO, to the destination where their journey beyond the jet awaits. 

Leona Qi, President US, Vista, the world’s first private aviation ecosystem of which XO is part, said: “We have created XO Firsts to offer our members more travel possibilities and further enhance their membership experience. Each First includes a complimentary beyond-the-jet travel opportunity designed to align with the passion points and travel interests of our innovative member community – including private viewing and personal interaction at sports and cultural events and relaxing getaways in unique locations.” 

A few of the XO First experiences to be presented to members in the coming months include: Destination Dubai, A racing weekend in Austin, Texas and All about art in Miami, Florida. 

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