Wed, Sep 28, 2022


Yachting
MYS 'seduces' new generation of clients


Monaco Yacht Show, opened today with over a hundred superyachts crowding the Port Hercule - a range of superyachts for all tastes.

Private owners wishing to change their yachts - or to purchase a new one -, charterers or new pleasure-seeking visitors tempted by a first superyacht experience, all will be seduced by the varied collection of yachts on display this year.

The 2022 edition confirms the status of the MYS’s “seducation” programme, which was launched last year. This three-year plan of action is designed to attract a new generation of yachting clients, thanks to two core concepts: “education” and “seduction” (aka “seducation”).

Meeting trade experts

The show’s themed exhibition areas have been redistributed more efficiently, making it easier for the new wave of yachting customers to meet experts in their respective fields and to discover the range of products and services required to successfully complete their yachting project.

The organisers have revamped the Dockside Area, the Sailing Yacht Area and the Yacht Design & Innovation Hub, all three of which were launched in 2021.

Be it in the water or on the docks, the Dockside Area features superyachts, tenders and all manner of services directly related to the world of yachting. Visitors can meet the shipbrokers, shipyards and designers who worked on the various yachts on display.

The Sailing Yacht Area has been relocated to Quai l'Hirondelle, on the inner side of Port Hercule.

The Yacht Design & Innovation Hub - dedicated to future yacht design projects - has tripled in size, including a 100sq m upstairs conference area.

These areas will complement the show's other themed exhibitions:

• Parvis Piscine: yacht interior design and decoration companies,

• Upper Deck Lounge (at Parvis Piscine): luxury products and services,

• Quai Antoine Ier: yacht tenders, water toys, luxury cars and motorbikes,

• Darse Sud tent: equipment manufacturers and yachting services,

• Quai Albert Ier tent: yacht-related equipment, maintenance and service companies.

The 6th edition of the Monaco Yacht Summit was held on Tuesday (September 27) at the Monaco Yacht Club. The event addressed practical questions on the topics of yacht chartering, buying and building in front of an prequalified audience of experienced or new yacht owners and charterers.

An initiation to the superyachting way of life

The Monaco Yacht Show aims to offer more comprehensive first dip into the world of superyachting. The Sapphire Experience offers concierge services - i.e. directly organising yacht visits hand-in-hand with exhibitors - and a range of other VIP activities and services throughout the show.

The first day of the show (Wednesday September 28) will be on invitation-only. Private clients - holding “Discover” passes or “Sapphire Experience” passes (the show’s official visit programme) - and their parties (“Advise” passes) will be granted privileged access to the Dockside Area while the other areas will remain open to all passes. From Thursday, the Dockside Area will be open to the public.

General Manager of the MYS Gaëlle Tallarida said: “The Monaco Yacht Show made its grand return to the international event scene in 2021, sporting a 3-year development programme with a clearly-stated goal: to promote superyachting among a new generation of clients”.





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