Tue, Jun 21, 2022

Dior creates exceptional well-being cruise

French luxury fashion house Dior is reviving the spirit of the emblematic bains de La Samaritaine and embarking the Dior Spa Cheval Blanc Paris aboard a boat for an unprecedented cruise on the River Seine, to mark the  next Haute Couture Fashion Week in Paris. 

It is an invitation to discover the art of wellbeing and the excellent expertise of the iconic address, differently. And to experience a moment of happiness in the heart of Paris, the city that Christian Dior loved so much.
The maisons of Dior and Cheval Blanc Paris have created an avant-garde vision of skincare, beauty and well-being. Carried by an unprecedented holistic view, it places an absolute blossoming of the skin and the senses at the heart of its philosophy. 
A truly exceptional place, Dior Spa Cheval Blanc Paris is pushing the luxury cursor for an unprecedented experience at the peak of refinement, with a 2-hour cruise on the River Seine, during which 60-minute face and body treatments are available. 
To mark the occasion, Dior has created a floating spa on board a boat which, to make the moment even more exclusive and private, will welcome only five passengers in total, in its four beautiful suites, for each journey.
With this event, Dior is reviving the spirit of the bains de La Samaritaine: established at Pont-Neuf on an elegant péniche, they were the most luxurious baths of 19th century Paris. Ancestors of the modern spa and equipped with incredibly technical installations for the era, there were about a 100 cabins offering cosmetic and medicinal water treatments, steam baths and hydrotherapy treatments. 
Moored at Port Debilly facing the Eiffel Tower, the Dior Spa Cheval Blanc Cruise envelops its passengers in an ambiance of luxury and serenity. 
An exclusive treatment menu has been designed for this moment out of time. Given while the boat journeys towards the Cheval Blanc Paris at the foot of the Pont-Neuf bridge, there is a choice of two face treatments: the Dior prestige cruise, inspired by the fabulous regenerative powers of the Granville rose, and the l’or de vie cruise, brimming with precious Yquem sap. Two body treatments are also on the programme: relaxing or energising, to act on every muscle, every fragment of skin, and on the mind, like two wonderful, holistic and beneficial escapes. 
Steeped in the avant-garde approach of the Maison and of Cheval Blanc Paris, these expert protocols consider each guest in every dimension: physical, emotional and psychological. Lasting 60 minutes each, they combine the quintessence of Dior science with the skilful hands of the beauty ambassadors, offering the promise of immediate benefits and lasting wellbeing. 
At the end of their treatment, passengers are invited to step into the indoors lounge, or to head up to the terrace on the upper deck in order to continue their cruise with a cocktail while viewing the most beautiful monuments of Paris, until the return to Port Debilly. 
With just three single suites and one double suite available per journey, this exclusive cruise will run from june 29 to July 13. It will leave 5 times per day. It will also be possible to privatise the boat and its cabins, or to organise a private, half-day or evening event. 

The treatment menus include:
* Dior prestige cruise | 2hr cruise including 1hr face treatment | 750€
* The l’or de vie cruise | 2hr cruise including 1hr face treatment | 750€
* Dior energising cruise | 2hr cruise including 1hr body massage | 670€
* Dior relaxing cruise | 2hr cruise including 1hr body massage | 670€
* Cruise for two with privatisation of the double suite | 2hr cruise including 1hr face treatment or body massage for 2 people | 1,500€
* Sports cruise | 1hr cruise including 50min of sport| 150€

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