Spring / Summer 2021

Luxury Goods, Jewellery & Watches
Cherishing the Time in Omega Style

Omega’s 2021 Novelties come from the company’s rich heritage, yet updated through the lens of modern innovation and pioneering technology

Omega has revealed its exciting creations for the year at the 2021 Novelties event held virtually, bringing a new style and innovation to its iconic watch families.

As well as diving into some exciting vintage updates, the new watches come with exclusive new materials, sizes and designs, along with some inspired wrist-wear to make one feel like an astronaut.

“Recently, time has never felt more important. We’ve all learned to cherish and appreciate the hours we have, and really make each one count. That’s why the values of quality, authenticity and craftsmanship really matter. More and more, people are embracing the idea of well-made products that not only feel meaningful, but also have a genuine human touch,” said Raynald Aeschlimann, President and CEO of Omega, launching the 2021 Novelties.

“This is exactly what an Omega watch offers. We are continuing to tell the story of our rich heritage, yet updated through the lens of modern innovation and pioneering technology. Our watchmakers are truly pushing the standards of excellence to give customers the most inspiring timepieces possible,” he said.

The 2021 Novelties include:



First created in 1957, the Seamaster 300 represents one of the most famous watches in underwater history. Admired by generations of divers, it has remained an iconic timepiece for more than 60 years.

Today, Omega has gone back to the start of the story, with a new vintage-inspired collection that embraces the past, while also offering the best in modern precision with a brand new Master Chronometer upgrade.

The new collection offers 41mm timepieces delivered in classic stainless steel. While remaining true to the heritage look, the style is thinner than previous versions thanks to the new domed sapphire glass, while the thinner bezels are crafted from an oxalic, anodized-treated aluminium for increased hardness.

The bracelets are also in stainless steel and now come with an improved fit and finishing. Their shape has been ergonomically adjusted with streamlined fittings and a thinner, polished brushed clasp. On the leather straps, a new buckle has also been included.

SANDWICH DIAL: Perhaps the most noticeable changes can be found on the new dials. For this, Omega has utilised a sandwich concept, including a base layer with Super-LumiNova and a second plate over the top with cuttings for the recessed hour markers and numerals. In a nod to history, these numerals are in the vintage Arabic open style, which appeared on early Seamaster 300 models in the 1960s.

CLEAN DIAL AND LOLLIPOP HAND: Omega has also reintroduced the popular lollipop central seconds hand for the stainless steel models, with its tip now filled with Super-LumiNova. The hand works beautifully with the cleaner dial, which features only the Omega logo and Seamaster 300 name. There are no longer any references to the movement (these have instead been moved to the caseback).

SLIMMER STYLE: Those with a keen eye may also notice that the slim inner frame has given the dial a larger display, with an opening of 30.4 mm, as opposed to the previous 29.5 mm. Furthermore, Omega has achieved a slightly slimmer Seamaster 300 thanks to a new domed sapphire crystal on the face of the watch. This thinner look is enhanced by the addition of a new conical crown at the side of the case.

Finally, the caseback includes a wave-edged design, as well as sapphire crystal that offers a view of the Omega Co-Axial Master Chronometer Calibre 8912. The movement and full watch have been certified by the Swiss Federal Institute of Metrology (METAS) at the industry’s highest standards of precision, performance and magnetic resistance.


THE BRONZE GOLD MODEL SEAMASTER 300: In a pioneering moment, this year’s new Seamaster 300 collection will also include a 41mm model crafted from Omega’s exclusive Bronze Gold. The watch represents the very first Omega to be created in this patent-pending alloy.

Used for the entire case and buckle, the one-of-a-kind alloy is enriched with noble elements such as 37.5 per cent gold, hallmarked as 9K, as well as palladium and silver, to create a unique colour that sits exactly between the brand’s 18K Moonshine gold and 18K Sedna gold.



The latest Aqua Terra timepieces feature hour markers in diamonds or rubies. The 2021 models are all about elegance, with fabulous new wave-embossed dials and luxurious bezels – perfect for women who like to be dazzled on the hour, every hour.

The new 34mm models are in stainless steel and 18K Sedna gold and feature a symmetrical polished-brushed case body, a polished bezel set with diamonds, central hour/minute and seconds hands in diamond-polished 18K Sedna gold – and a date window at 6H.

With these exquisite watches, checking the time is a feast for the eyes. The latest models include beautiful wave-embossed dials, which evoke the gentle rippling surface of the ocean. To add softness and warmth, each one is also offered in a unique new colour. This includes a nude dial encircled with 11 marquise-cut diamond hour markers, or a pale pink dial with 11 marquise cut ruby hour-markers.

In addition to dials that dazzle, Omega is offering luxurious new ways for Aqua Terra fans to fix their watch to the wrist. There is an integrated bracelet in stainless steel and 18K Sedna gold, with polished central links, brushed external links and a butterfly clasp – or shimmering leather straps in red or nude.

On the 2021 editions, the screw-in caseback is polished-brushed with a wave-edged design, engraved with “Aqua Terra” and the watch’s water resistance. The flat sapphire crystal on the caseback allows a clear view of Omega’s Co-Axial Master Chronometer Calibre 8800, certified at the industry’s highest level by the METAS. As always, Omega’s worldwide five-year warranty applies to all of the new Aqua Terra timepieces.



In 2021, Omega’s famous diving watch embraces the dark side, with a new model in the blackest black. On this exciting new addition to the Diver 300M collection first released in 1993, Omega has taken advantage of ceramic’s versatility, to create a watch in contrasting shades from a single colour. As always, Omega has stayed true to the 300M’s original design and ensures the watch meets all required dive watch functions. As well as being easy on the eye, the Seamaster Diver 300M Black Black is easy to read – even in the dark.

To create a true sense of deepness, and to signify the darkest corners of the ocean, the 43.5 mm polished-brushed case in black ceramic [ZrO2] is fixed to the wrist by an integrated black rubber strap with a buckle in the same material as the case. To ensure every part of the watch blends in beautifully, Omega’s watchmakers also created black ceramic versions of the crown and helium escape valve.

For the first time, Omega has laser-ablated almost every detail on the black ceramic [ZrO2] dial. From the iconic waves to the minute track, wording and even the Omega symbol, the details have been crafted in positive relief from just one single piece. The unique construction method delivers a superb contrasting effect, while giving the watch a very distinctive, uniform and sculptural look. The same positive relief style can be found on the diving scale of the unidirectional bezel.

Adding some light to the darkness is a window with a clear view of the movement. The caseback, which is of course in polished brushed black ceramic, has a sapphire crystal glass. Keeping everything oriented is Omega’s patented ‘NAIAD LOCK’ with wave-edged design, which has been metallised with ‘NAIAD LOCK’ and ‘DIVER 300M’, ‘300 m / 1000 ft’.

Through the caseback glass, wearers of the watch can view the Omega Co-Axial Master Chronometer Calibre 8806, certified at the industry’s highest standards of precision, performance and magnetic resistance by the METAS.  

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