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Tue, Sep 8, 2015
Rolls-Royce Motor Cars today launched a “sexy new four-seater convertible” via an online press conference that was streamed across the entire world.
The online launch of the car called ‘Dawn’ was a first in the UK luxury brand’s history and featured Chief Executive Torsten Müller-Ötvös answering questions live from the home of Rolls-Royce in Goodwood.
Contrary to media speculation, the new Rolls-Royce Dawn is not a Wraith drophead, as 80 per cent of the exterior body panels of the new car are newly designed to accommodate an evolution of Rolls-Royce’s design language and to encapsulate highly contemporary, four-seat super-luxury drophead architecture.
The car takes its name and inspiration from the Rolls-Royce Silver Dawn convertible built by Rolls-Royce in the fifties.
Describing the new car as “the sexiest Rolls Royce ever made”, Müller-Ötvös said Dawn would target a new generation of younger and social customers.
He said that the car was built to cater to the brand’s growing base of younger customers.
Dawn has “purity of line and simplicity of form, and a crisp modern edge that would “fit the world of the contemporary customer”.
It has been billed as the quietest Drophead in the world and “most social four-seater top convertible” with lavish space for its rear seat occupants compared to competing convertibles which primarily cater to just two people with smaller rear seats for the occasional passenger or children.
The car’s roof opens and closes in 22 seconds while driving at up to speeds of 55 km an hour and Rolls-Royce calls it “the quietest soft-top available anywhere today”.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built,” Müller-Ötvös said.
The new Rolls-Royce embodies dynamic and social qualities that will attract a broader, younger and more socially-aware audience around the world.
Dawn maintains timeless Rolls-Royce design principles – 2:1 wheel height to body height, a long bonnet, short front overhang, a long rear overhang, an elegant tapering rear graphic and a high shoulder line.
All this tradition is delivered in a beautiful and thoroughly contemporary design.
The vehicle is a full four seater and so there is no compromise in comfort wherever you sit., says Rolls-Royce, adding that the seats have been designed to help emphasise the energetic, yet elegant intent and sense of purpose of the car, complemented by an intersecting full length centre console.
Dawn has a twin-turbo 6.6-litre V12 powertrain with a power output of 563 bhp or 420kW @ 5,250 rpm and a torque rating of 780 Nm or 575 lb ft @1,500rpm.
The new convertible will be on display at the upcoming Frankfurt Motor Show in Germany.
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