Tue, Jan 26, 2021

Maserati MC20 makes Mideast debut

The Maserati MC20, the brand’s new super sports car, made its regional debut in the UAE with Al Tayer Motors becoming the first regional dealer to launch the car.

After a roadshow in over 20 countries in Europe, the car is making its first appearance in the Middle East and Africa region.

The MC20 private preview in the UAE was held at The Lodge, an all-inclusive space hidden in the shadows of the city of Dubai, where 300 VIPs, guests and media enjoyed exclusive private viewing sessions over two days.

Domenico La Marte, General Manager, Maserati Middle East and Africa, said: ‘We are proud to launch the MC20 and Fuoriserie Program in the UAE, as part of the roadshow in the Middle East and Africa. With the MC20, we inaugurate a new era in the only way we know: with audacity, energy and always focusing on our goal to deliver one of the most exclusive experiences to our clients."

MC20 is the first step in the new era, paving the way for the future of Maserati with its innovation, uniqueness and audacity. The supercar’s strikingly elegant design is achieved by finely balancing a series of opposites: a blend of craftsmanship and engineering, elegance and performance, racing spirit and pleasure at the wheel.

The MC20 is a car with incredible aerodynamic efficiency, which conceals a sporty soul, with the new Nettuno engine, a 630 horsepower V6 with a torque of 730 Nm that delivers 0-100 km/h acceleration in under 2.9 seconds and a top speed over 325 km an hour.

The brand’s new era also embraces the personalisation of its cars. The new Maserati Fuoriserie program offers clients the opportunity of a unique experience in the new “car tailoring” shop, which will be at the Modena headquarters. To help customers to find their way around the thousands of possible combinations, three collections are available as a starting-point: Corse, Unica and Futura. Each collection expresses the brand’s power and represents its values, uniting breath-taking performance with elegance and innovation.

A one-off Quattroporte, designed thanks to the creative collaboration between the Maserati Centro Stile and the Garage Italia team, will be part of the Fuoriserie Program roadshow. It is designed by combining pure white with rainbow mica that reflects the entire colour spectrum.

Following its UAE debut, the MC20 and Fuoriserie Program will go on a roadshow across the Middle East and Africa. It will be available for private viewing in the Maserati showrooms in the UAE from January 26 until February 9. The Maserati MC20 is expected to arrive in dealerships in the MEA region in Q4 2021. - TradeArabia News Service

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