Wed, Jan 20, 2021

Lotus to bloom in Bahrain again

Lotus, an iconic British sports car company, is marking the start of the new year with its return to the Bahrain automotive landscape after almost a decade away, and with a new retail partner. 

Development of a completely new showroom is underway in the exclusive Moda Mall shopping complex. It will be operated by Adamas Bahrain Motors Company, a highly respected business with a wealth of experience in selling performance, premium and luxury cars across the Middle East and Asia. 

Taking centre stage when the showroom opens in late spring will be the critically acclaimed Lotus Evora GT, a car which has won universal praise from motoring media in the USA where a near-identical model is on sale. Also available will be the Lotus Exige 20th Anniversary special edition, which features an enhanced specification over the standard Exige. 

The Bahrain showroom will be one of the first in the world to display the new Lotus retail identity. Uniquely Lotus and defiantly disruptive, the new design language for Lotus retail environments worldwide draws directly on the company’s design and engineering prowess, redefining the retail experience by creating a bold and original new showroom layout. Sculptural and artistic in its execution, it captures the energy of the brand as it transforms from a UK sports car company to a genuine performance car player on the world stage. 

Moda Mall is one of the most premium shopping destinations in Bahrain. It is located inside the Bahrain World Trade Center, an award-winning 50-storey twin-tower skyscraper and the most iconic building in capital city Manama. The Lotus showroom will be located near the main entrance to Moda Mall; the perfect position for Lotus, in a high visibility / high footfall location, close to valet parking and grouped with stores of other luxury lifestyle brands. 

Jonathan Stretton, Regional Director for the Middle East at Lotus, commented: “We are delighted to announce the appointment of Adamas Bahrain Motors in the Kingdom of Bahrain. It’s another important development in the growth of Lotus operations in the Middle East. Confidence is high that the discerning Bahraini customers will respond well to the current Lotus range, and the new and exciting products to be released in the near future.” 

Karl Hamer, Chief Executive Officer of Adamas Motors, noted: “We are very proud to announce that Adamas Motors has been chosen to represent Lotus Cars in the Kingdom of Bahrain. With our senior management having a combined 70 years of experience in the GCC, to move Lotus into our second GCC country after the UAE is a wonderful opportunity. Our new state-of-the-art showroom in Moda Mall, supported by our service centre in Al Nuwaidrat Road, will assist the customers with the highest level of customer satisfaction.” 

He added: “Our success is due to our philosophy of working in partnership with our customers. The welcome we have received from the people of Bahrain has been remarkable. We are very much looking forward to the future, creating a special business to be proud of in the Kingdom of Bahrain.” 

While the new Moda Mall showroom is anticipated to open in late spring 2021, the Lotus business is already up and running in Bahrain. A permanent state-of-the-art service facility has already opened in Nuwaidrat, and a temporary showroom is housed there too. 

Group Lotus is based in Hethel, Norfolk, UK. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.
Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Production will start in 2021.

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