Wed, Aug 5, 2015

Bespoke Rolls-Royce is music to your ears

Rolls-Royce has unveiled a new bespoke Wraith in tribute to the many famous musicians who have been associated with the luxury car over the years. 

Right from the sixties, Rolls Royce cars have been associated with some of the world’s most celebrated artists including American rock and roll legend Elvis Presley, John Lennon of The Beatles, and The Who’s drummer Keith Moon, with as well as modern-day stars such as Jay-Z, Beyonce, Justin Bieber, Gwen Stefani and rapper 50 Cent, to name a few

In this spirit, the UK luxury carmaker has now revealed a bespoke Wraith ‘Inspired by Music’ that boasts a very special audio system and a copper-inspired design theme.  

Why copper, you may ask? Because, as Rolls-Royce points out, copper wires are used are used “only in the very best audio systems”.

Since its launch in 2013, customers have been able to commission the Wraith with ‘bespoke audio’ and with the ‘Inspired by Music’ model, the materials used in the system are brought very much to the fore, creating ‘the most exclusive music venue that delivers an unrivalled aural experience”.

A ‘Lyrical Copper’ exterior paint finish, presented with a blend of brushed and polished textures, elegantly hints at the use of copper in only the very best audio systems. On opening the coach-doors attention is drawn to reimagined speaker grilles, presented in copper theme, and engraved with the words ‘Bespoke Audio’. 

The door panniers and floor mats have been crafted from finely woven leather to add an additional depth of tactility to the interior cabin. Copper-coloured door inserts, which start at the front of the cabin before tapering at the rear, have been included in the design to emphasise Wraith’s characteristic internal curves.

A book matched copper finish features for the first time on Wraith’s fascia, boldly extending the car’s theme. The same copper tone extends to Wraith’s signature seat bullets.

The fastidious detail that went into the development of the car’s sound-system is employed in every facet of the construction of the car. For example, the chaplets on the clock have been designed and meticulously crafted with a combination of warming copper and silver, whilst the radial lines of the outer bezel playfully emulate the look and feel of vinyl records.

The bespoke audio system - which took two years to design - was created by a team of audio engineers who worked closely with Rolls-Royce interior designers to ensure the system was perfectly tuned to the interior of the cabin. 

The 1,300 W, 18-channel system includes two powerful bass speakers, seven tweeters and seven mid-range speakers. 

Two ‘exciter’ speakers hand-fitted in the car’s headlining play a vital role in bringing the sound to the listener at ear-level; ensuring the output perfectly imitates the way music is experienced in a live setting. 

Microphones constantly monitor ambient and exterior noises and will adjust volume and tone settings automatically to ensure no external agent detracts from the user’s listening pleasure.

Wraith ‘Inspired by Music’ completes a trilogy of distinctive ‘bespoke collections. The first, Wraith ‘Inspired by Film’, celebrates Rolls-Royce’s long association with the silver screen whilst Wraith ‘Inspired by Fashion’ allows customers to commission a true piece of automotive haute couture inspired by the materials and motifs of cutting-edge high fashion.

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