Wed, Jul 29, 2015

Maserati’s Milan store welcomes visitors

Maserati’s first concept retail store and lounge bar is now welcoming visitors in Milan, Italy

Located at the Piazza San Fedele in the heart of Milan, Casa Maserati offers visitors Maserati Collection products and also an opportunity to test drive the Italian luxury carmaker’s range of models.

The pop-up store will be made even more prestigious by the presence of all the cars in the Maserati range. The luxurious Quattroporte flagship, the Ghibli executive saloon, the sporty GranTurismo four-seat coupé and the GranCabrio convertible will alternate on display on the Casa Maserati forecourt.

It will also be possible to book a test drive of the Quattroporte and Ghibli saloons alongside a professional instructor from former Formula 1 driver Andrea de Adamich’s Master Maserati Driving School.

This concept store has enabled Maserati to reinforce its relationships with its corporate partners - Ermenegildo Zegna, Bulgari, La Martina and Dr Vranjes and will also feature other outstanding Italian brands such as Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly and Montante.

Major associations have also been established with the partners who work with Maserati during the seasonal Winter and Summer Tour events - Gruppo De Angelis Costruzioni, Cantine Ferrari, Samsung, Pirelli, Courmayeur Montblanc and Cortina Turismo - who, together with new additions - Excelsior Hotel Gallia and Elite Model Management, help to enrich Casa Maserati’s scope and lifestyle offering. 

Casa Maserati was officially inaugurated on July 14 during an exclusive cocktail event. The store, open from 10 am to 10 pm seven days a week, is expected to become a location for glamorous events in Milan’s fashion district, and will remain open until the end of January 2016.

Maserati’s presence in Milan coincides with Expo 2015, which opened in the city in May and runs until the end of October.

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