Richard Mille has officially reopened its flagship boutique in The Dubai Mall in Dubai, UAE, following a major refurbishment.

Located in the world’s largest shopping mall, the boutique is designed to “resemble a salon where Richard Mille (the founder and chairman of the brand) can welcome his friends”, according to the Swiss luxury watchmaker

The new concept creates a graceful space, dedicated to luxury yet familiar and welcoming, it adds. 

Lighter colours have been incorporated, and each element is enhanced by an intricate indirect lighting system. Visitors to the boutique will experience a neutral environment with exotic woods, leather, wire mesh, rich fabrics and flawlessly crafted glass sculptures all plentiful. 

At the heart of the boutique are, of course, the watch showcases, which are designed to perfectly present the collection. 

A comprehensive range of products from sports watches to highly complicated timepieces, the new ladies collection, limited edition and unique pieces will be displayed.

“We are proud of the adaptation of the Richard Mille new design concept to our space in The Dubai Mall, and with its new open and accessible look have certainly achieved what we set out to with our partner Ahmed Seddiqi & Sons – creating a welcoming environment, with uncompromising attention to detail as with our watches,” says Daniel Bacardit-Stamm, General Manager, Richard Mille Middle East. 

“The new design rounds off the brand’s positioning as a real benchmark for luxury retail within the industry”.

The store is located on Level G, The Dubai Mall, near the Grand Atrium and is open Sunday through Wednesday from 10 am to 10 pm and Thursday through Saturday 10 am to 12 am.