Winter 2019

Battista Ready for Reveal

Automobili Pininfarina’s revolutionary Battista electric hypercar will receive its global reveal at an exclusive VIP event on March 4 in Geneva, prior to the all-electric hypercar’s public world premiere at the Geneva Motor Show.

The Battista, which takes its name from Pininfarina’s founder Battista ‘Pinin’ Farina. It will be a ground-breaking hypercar offering unrivalled performance combined with ultra-luxury.

Thanks to its carbon fibre construction and electric motors, a combined output of 1,900 horsepower and 2,300 Nm of torque is targeted, and it is expected to accelerate from rest to 100 km/h in less than two seconds and on to 300 km/h in less than 12 seconds, all with a potential zero emissions range of more than 450 km.

The Battista is planned to come to market in 2020 but with no more than 150 set to be produced – 50 for North America, 50 for Europe and 50 for the Middle East and Asia markets – potential customers have been invited to apply to own Battista now using an online service at its website.

Ahead of Automobili Pininfarina’s global reveal at the Geneva Motor Show (March 7 to 17), the company has announced details of the first phase of retail specialists appointed in its new global network.

These partnerships will be defined and managed by Automobili Pininfarina’s new Munich-based sales team to ensure the pinnacle of customer experience is achieved when the world’s first pure Pininfarina road car comes to market.

The company is working to establish global relationships with 25 to 40 Automobili Pininfarina retail specialists, all proven in high-performance and luxury car client relationships.

Michael Perschke, CEO, Automobili Pininfarina, said: “We are passionate about the customer journey, the touchpoints and the full Pininfarina experience – our retail specialists fulfil the promise for us around the world and share our passion for Pininfarina’s provenance and the potential of electrification in a luxury brand. We believe our retail specialists will become evangelists of the brand as they take on the privilege of caring for Pininfarina cars and clients. Initially, for the Battista’s 150 clients we’ll have 20 to 25 global touchpoints; as the Pininfarina range grows, we’ll add further retail specialists while still retaining exclusivity.”

Automobili Pininfarina has secured relationships with luxury retailers in North America, Europe, the Middle East and Asia, and will complete these regions’ networks during the course of 2019.

Automobili Pininfarina said it has confirmed Middle East partners based in Dubai and Riyadh.

Marcus Korbach, Automobili Pininfarina Sales Director, said: “Initial demand in North America has been very strong for Battista, and our focus now is on presenting this spectacular hypercar to prospective clients in Europe, the Middle East and Asia.

© Al Hilal Group all rights reserved. Designed & Developed by North Star.