Mon, Nov 12, 2018

Lexus UX launch in Bahrain set

Following the global debut of Lexus UX earlier this year, Bahrain is preparing to welcome the latest member of the Lexus family at its dedicated showroom in Sitra in early December.

Infused with a dynamic attitude, the UX is engineered to deliver quick and engaging driving with a Lexus-smooth demeanour, making it a unique entry in the luxury compact crossover segment catering to a wider, younger audience, said Ebrahim K Kanoo, the exclusive distributor of Lexus in Bahrain.

“Derived from Urban and X-over (Crossover), the Lexus UX is designed for the modern urban explorer seeking a fresh, contemporary and dynamic take on luxury driving,” said Chika Kako, executive vice president of Lexus International and chief engineer of the UX.

“We designed the UX to appeal to buyers who seek not only what is new and exciting, but what is also relevant to their lifestyles.”

The UX is the first Lexus constructed using the new Global Architecture - Compact (GA-C) platform. A lightweight yet super-rigid structure, an extremely low centre of gravity and refined suspension tuning endow the UX with exemplary handling agility and ride comfort, along with a distinctive driving personality.

“I wanted to positively overturn the image of a crossover with a high body that requires careful manoeuvring, and offer a car with nimble performance and excellent manoeuvrability that makes it as easy to drive as a sedan,” said Kako.

The Middle East market offers great potential for the new Lexus UX, a region in which customers are increasingly looking for premium quality alternatives to conventional sedans and hatchbacks that better suit modern lifestyles, said an Ebrahim K Kanoo statement.

“Although this has led to a wealth of choice in the growing compact crossover / SUV segment, the UX stands apart from the competition as a more distinctive, stylish player with a strong dynamic appeal,” it said.

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