Sun, Jan 11, 2015

Maserati has a dozen reasons to celebrate

Italy’s luxury car manufacturer Maserati won no less than 12 awards last year across its Global Overseas Markets region, which covers Africa, the Middle East and South East Asia and the Pacific.

Its newest car, the Maserati Ghibli, won seven awards from car magazines across the region including ‘Car of the Year’ and ‘Best Sports Saloon’ by Wheels (UAE), ‘Midsize Luxury Saloon of the Year’ by Autocar Asean (Malaysia), ‘Best Performance Luxury Executive Car’ by Asian Auto (Malaysia), ‘Best Luxury Sedan Car 2014’ by Sport Auto (Saudi Arabia), ‘The Most Beautiful Car of the Year’ by Gentlemen Drivers (Morocco) and ‘Luxury Car of the Year’ by the New Zealand Herald (New Zealand).

The Maserati GranCabrio was also the star of its category at the Gentlemen Drivers Awards in Morocco as it was awarded the title of ‘The Most Beautiful Car of the Year’. 

At the 2014 Geneva Motor Show Maserati had revealed its latest concept car, the 2+2 sports coupe called ‘Alfieri’ after one of the founding brothers of Maserati. Production for the car has in the meantime been confirmed. The Alfieri was promptly named “Concept Car of the Year” by UAE car magazine Evo. 

In South Korea, one of Maserati’s strongest growing markets in Asia, an advertising campaign for the launch of the Maserati Ghibli S Q4 was awarded with two accolades for ‘Best Marketing and Best Advertising’ by the prominent newspapers JoongAng Daily and Korea Economic Daily. Meanwhile, a campaign on occasion of Maserati’s 100th anniversary ‘Art beyond Technology’, was granted another award for Best Advertising by the Maeil business newspaper. 

Umberto Cini, Managing Director of Maserati Global Overseas Markets, says: “We are really proud and honoured that our efforts in developing fantastic new cars and being closer to our customers are being recognized not only by our customers, but also by the industry and media. The last 100 years were a turbulent and exciting ride for Maserati, but we have now opened a new chapter. Maserati will stay an exclusive luxury brand but we have now stepped out of the niche onto the world stage.”

Maserati was established in 1914, in Bologna, Italy, by Alfieri Maserati and his brothers. Today, the company's headquarters and main production location are in Modena, while a second production location is located inaugurated in Grugliasco, near Turin. Maserati has been owned by the Italian car giant Fiat since 1993.

Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna.

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