Wed, Apr 18, 2018

Luxury Goods, Jewellery & Watches
Omega offers new collection for ladies

Omega, a brand that stands out in the world of women’s watchmaking, has launched a new ladies’ collection.

The brand has been dedicated to its female customers for more than a century, always producing exquisite beauty with innovation to match.

Recently, Omega celebrated that history and shared it through a global tour of “Her Time” exhibitions and events. But while paying tribute to its heritage, the brand has also been imagining new designs for the women of today.

The De Ville Trésor follows Omega’s tradition of crafting unique women’s style, but with a new generation of female wearers in mind. Most notably, this is a collection that exudes confidence.

The beautifully slim case and hands recall a classic touch, but reimagined elements such as the slender Roman numerals, curved diamond paving and straps deliver a very contemporary feeling.

“As Omega has always known, a woman’s true beauty is reflected by her character, her strength, her intelligence and her style. It is an individual essence that makes her unique and is a treasure that should be celebrated,” the watchmaker says.

“In this spirit, Omega is proud to introduce the Trésor Collection. Just like the women who inspired its creation, each model shines with its own personality, distinguished by a diverse range of materials and colours,” it says.

Omega’s first use of the Trésor name appeared in 1949. At that time, it referred to the treasure found inside the watch – the legendary 30 mm calibre. The movement itself became synonymous with precision, as well as simple, logical design. It also enabled Omega to give the original Trésor a beautifully thin, golden case.

Fast-forward to 2014, and the De Ville Trésor made a welcome return. The new co-axial movement was again highly-advanced for its time and the thin case, with a height of just 10.6 mm, gave it the traditional elegance of the original.

With a bridge now established between the old and new, OMEGA has become passionate about retaining the Trésor name, and giving it new life and meaning once again.

The newest collection houses the “treasure” of a highly-precise quartz movement, which offers an even thinner case at just 9.75 mm in height for the 39 mm models, and just 8.85 mm in height for the 36 mm models. But more than this, the collection possesses the essence of Omega’s ladies’ watchmaking, which is to honour a remarkable history while also producing the highest quality and most alluring watches for the women of today.

The new Trésor collection offers a classic design with a truly modern edge. Each model is distinguished by its thin case, available in either 39 mm or 36 mm sizes.

In all models, diamond paving curves along each side of the case and a single diamond is set within the crown. For an added touch, Omega has added a flower on each crown, created out of five Omega logos in red, liquid ceramic. The timepieces are also noticeable for their transferred or embossed Roman numerals, which elegantly circle the dial.

On each Trésor model, Omega has included a special mirrored caseback with a “Her Time” design. While providing a useful accessory at hand, the inclusion is more about the idea of reflection, giving women a reminder of who they are and the natural charisma they possess. Behind this caseback sits the Omega calibre 4061.

A total of nine different models are available within the collection. This includes cases made in stainless steel or 18K Sedna gold, while the straps come in fabric or leather. A diverse range of dial colours are also available - including black, taupe-brown, white, blue, opaline silver or mother-of-pearl.

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