Sun, Jan 4, 2015
Luxury watch maker Officine Panerai has reopened its historic boutique in Florence, the Italian city in which the brand was founded.
Situated in the centre of the city, in the Piazza San Giovanni, facing the city’s impressive Duomo, Officine Panerai’s boutique has expanded from an area of 58 to 285 sq m and from one to four large display windows.
Celebrated Spanish designer Patricia Urquiola has reinterpreted the aesthetic and technical codes of the watch house, while respecting the identity of the brand and remaining faithful to the concept of a workshop, where Officine Panerai was born.
The Florence boutique is unique, compared to all the other boutiques designed by Urquiola, while at the same time remaining consistent with the concept developed for the new or renewed Panerai shops in Paris, Hong Kong, New York and Miami.
Urquiola has managed to respect tradition with a look that is nonetheless modern and up-to-date, and she has found the ideal blend of the past and the future, of design and technical expertise, perfectly respecting the philosophy of the brand which has endured ever since the Panerai watchmakers supplied precision instruments to the specialist divers of the Italian Navy from the 1930s to the 1950s.
On the ground floor, in the centre of the boutique, there is a large sign reading: “Bottega d’arte e archivio storico” which mean “Workshop and historical archive”.
The boutique has an exhibition area for periodically displaying instruments from the historic museum that tell the story of the brand, as well as having an area for a watchmaker, who is available to carry out repairs and to help clients.
The upper floor is devoted to special sales: here, historic exhibits are displayed – these include two pendulum clocks, one longcase clock and two lathes.
-
2,000-piece watch collection to go on sale
Wed, Nov 11, 2015 -
Diamonds are Naomie’s best friend!
Tue, Nov 10, 2015 -
Harry Winston puts musical spin on new Opus
Tue, Nov 10, 2015 -
Maison Boucheron comes to Jeddah
Tue, Nov 10, 2015 -
Gruebel Forsey’s ‘Vision’ wins top award
Tue, Nov 10, 2015 -
De Bethune CEO resigns
Sun, Nov 8, 2015 -
Montblanc honours Andy Warhol
Thu, Nov 5, 2015 -
Bond watch to create a ‘buzz’ at Geneva sale
Tue, Nov 3, 2015 -
Breitling keeps time at Dubai Airshow
Mon, Nov 2, 2015 -
Harry Winston honours a 'gem'
Wed, Oct 28, 2015 -
One and only
Thu, Oct 22, 2015 -
Panerai reveals new attractions
Wed, Oct 21, 2015 -
$2m guitar plays a haute tune!
Wed, Oct 21, 2015 -
Glitz and glamour
Wed, Oct 21, 2015 -
Blue Moon could sell for $55m
Wed, Oct 21, 2015