Wed, Jun 7, 2017

Luxury Goods, Jewellery & Watches
Women’s watch gets a new look

Audemars Piguet’s all-new Royal Oak Quartz for women is set to arrive in the Middle East. 

Featuring a gem-set look defined by a swirling diamond relief pattern that glides beyond the dial and bezel to the bracelet, the timepieces will make their market entry in July. 

Though rooted in the skilled techniques of the expert jeweller’s craft, where the bezel, dial or crown might be set with precious gems to glamorous effect, this new piece presents a different proposition.  

At first seemingly random, the wave-like pattern of diamonds is precisely considered and set within the Royal Oak’s distinct design in the same way that an abstract painter might approach a canvas.  

True to Audemars Piguet’s history of creating its own gem-setting techniques within horological craft, the diamonds chosen for the Royal Oak are not simply a decorative touch, they are also considered from a designer’s perspective and fully integrated into the bracelet, dial and bezel, creating design continuity throughout the entire piece.  

This newly introduced 33mm Royal Oak is available in either 18-carat pink gold or 18-carat white gold and demonstrates the typical Audemars Piguet blend of craftsmanship, originality and elegance.

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