Tue, Nov 29, 2016

Business, Banking & Finance
GIB rebrand reflects new vision

Gulf International Bank’s (GIB) new brand identity reflects the core of its new strategy and vision to be a preferred financial services partner in delivering innovative solutions to its customers.  

The new corporate identity was revealed at a ceremony held in Riyadh, Saudi Arabia, on November 24, coinciding with the bank’s 40th anniversary celebrations. 

With the bank’s expansion and diversification approach, the new brand will serve as the trademark for all of GIB subsidiaries and representative offices in the Arabian Gulf and the rest of the world. 

Abdulaziz Al Helaissi, GIB CEO, said: “As part of a GIB strategic review, we identified a need to refresh our brand and visual identity. GIB has grown steadily over the past four decades to deliver bespoke financial services. With a strong unified brand identity and an exciting programme of change implementation ongoing, we are better positioned than ever to maintain our leadership in the provision of bespoke international banking services, helping our clients thrive by working together. 

Through 40 years of growth and achievements, GIB has always embraced progress and development. This is now personified in a refreshed brand, designed to complement our strategic ambitions in a challenging financial environment.” 

The Bahrain-based GIB is owned by the governments of the six GCC states, with Saudi Arabia’s Public Investment Fund being the primary shareholder. 

GIB’s bespoke services include corporate banking, asset management, debt and equity capital market services, financial advisory services, mergers and acquisitions, and the world’s first Shariah compliant digital retail banking service, meem by GIB.

In addition to its main subsidiaries, London-based GIB (UK), and Riyadh-based GIB Capital, it has branches in London, New York, Abu Dhabi, Dhahran, Riyadh and Jeddah with a representative office in Dubai.

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