Spring/Summer 2023


Luxury Goods, Jewellery & Watches
$20m Time Treasure


Jacob & Co has unveiled a true masterpiece with its latest creation –  Billionaire Timeless Treasure. This stunning work of art took over three years to create and costs a cool $20 million per piece, making it one of the most expensive watches in the world.

Crafted with impeccable quality and skill, Jacob & Co’s “Inspired by the impossible” mindset shines through in every detail of this breathtaking timepiece.

During its three-and-a-half-year treasure hunt around the world, Jacob & Co nearly wiped out the market for exceptional large and high-quality yellow diamonds in order to complete Billionaire Timeless Treasure. The story behind this watch is just as amazing as the watch itself.

The first-ever coloured Billionaire demanded nothing but the best in terms of colour uniformity, quality consistency, and brightness. After thousands of hours of cutting, 880 carats of rough yellow diamonds were transformed into 216.89 carats of dazzling diamonds in the demanding Asscher cut.

These 425 gems are individually laid out in a mosaic of small dimensions, creating an unprecedented scale of luxury. The Fancy Yellow and Fancy Intense Yellow colours of the diamonds are enhanced by the unique green glow of tsavorites, making this watch a true showstopper.

The Billionaire skeleton tourbillon movement is adorned with another 57 yellow baguette-cut diamonds.

“Billionaire Timeless Treasure is an unprecedented achievement in the history of high jewellery watchmaking. Never before has there been a timepiece so lavishly set, with so many high quality and large yellow diamonds,” says the maison.

The joint effort required for the manufacturing of Billionaire Timeless Treasure has gathered 10 staff to search, sort and cut the gems; 15 more to craft the yellow gold lattice structure, set it and encase the movement. Under the expert and uncompromising eye of Seraina Wicht, Head of Gemology Watch Production at Jacob & Co, 880 carats of the rarest and most opulent rough yellow diamonds, some of them reaching 2.50 ct, have contributed to this masterpiece.

“It all seemed impossible,” says Wicht. “One, to lay our hands on so many gems of so rare a colour and so large. Two, to have all gems meet our demands at the rough, pre-cut stage. Three, to maintain colour consistence after cutting. And four, to cut every single one of them so they would fit into their designated place, their little bed of yellow gold. Jacob & Co challenged itself like never before.”

Billionaire Timeless Treasure from Jacob & Co is more than just a watch, it’s a work of art that’s museum-worthy and truly timeless.  





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