Spring/Summer 2023

Luxury Goods, Jewellery & Watches
In Unique Shades

The Aqua Terra Shades collection takes OMEGA watchmaking in a vibrant new direction. With a bold array of dial shades available, the collection offers a chance for everyone to express their style in colour.

The collection follows the spectrum from ocean to earth, encompassing unique tones such as Atlantic blue, lagoon green, and terracotta – an assorted palette that uses nature as inspiration. 

Two different sizes are available, with entirely polished stainless steel cases either in 38 mm or 34 mm, and all presented with a Co-Axial Master Chronometer movement.

In addition, there are two 18K gold models that deliver an extra edge of luxury. Crafted in OMEGA’s long-lasting alloys, these timepieces accentuate the spirit of colour with their own golden hues.

The evolution of a collection

OMEGA introduced the original “Aqua Terra” family in 2002. The bold range of timepieces was given a Latin name, honouring OMEGA’s rich ocean heritage and the spirit of the iconic Seamaster watches, which were known for their reliability both on water (aqua) and on land (terra).

The very first models delivered a “refreshing contrast” of style and innovation that could easily fit an active lifestyle. Blending city chic with ocean ingenuity may have been a challenge, but the collection has now endured for over 20 years, establishing itself as one of the most distinctive and popular timepiece choices.

Today, Aqua Terra is known for its laid-back style, anti-magnetic legacy, and powers of precision. With the launch of the “Shades” models, the collection is ignited with colour, and is backed by the guarantee of Co-Axial Master Chronometer certification.


All about the dials

Within the Shades collection, the dials are crafted from brass and then sun-brushed outwards from the centre. Each one is also given a layer of lacquer for extra depth. But of course, the true magic is in the colours.

Thanks to the recent advancement of innovative technologies, OMEGA has been able to achieve unique hues that go beyond those of the past, says the maison.

The Physical Vapor Deposition (PVD) technology achieves a particular effect that enables colours such as terracotta, while the Chemical Vapor Deposition (CVD) technology achieves certain chemical reactions, perfect for shades such as sea blue.

The 38 mm selection includes Atlantic blue, bay green, sandstone, saffron and terracotta colours, while the 34 mm range comes in sea blue, lagoon green, sandstone, shell pink and lavender.


Other bright ideas

In the 34 mm range, the dials feature 18K white gold for the hands and the indexes, which are shaped like sailboat hulls. For the 38 mm models, the dials come with traditional rhodium-plated hands and indexes.

Keeping in line with the Aqua Terra DNA, each watch features a symmetrical case and crown in fully polished stainless steel, with a wave-edged design on the back.


The calibre

Providing the power to these exceptional timepieces is OMEGA’s Co-Axial Master Chronometer Calibre 8800. The Master Chronometer certification means that each watch and its movement has passed the strict tests set by the Swiss Federal Institute of Metrology (METAS). This guarantees the highest standard of quality, precision, and magnetic resistance.


The gold models

For extra radiance, two additional watches are introduced in solid gold.  The 38 mm choice has been created in 18K Sedna Gold – OMEGA’s own red gold alloy, known for its warm tones and high resistance to fading.

Along with a bezel paved in 46 diamonds totalling 1.77 ct, the sun-brushed and lacquered dial is CVD-treated and presented in a sandstone colour, featuring an applied circular date window in 18K Sedna Gold, sailboat indexes, and grey-coloured transfers.

Set on an 18K Sedna Gold bracelet with a butterfly clasp, this watch is powered by OMEGA’s Co-Axial Master Chronometer calibre 8801.

The 34 mm choice is made in 18K Moonshine Gold – OMEGA’s own yellow gold alloy, known for its pale tones and high resistance to fading.

The sun-brushed and lacquered dial is CVD-treated and presented in lagoon green, featuring an applied circular date window in 18K Moonshine Gold, sailboat indexes, and silver-coloured transfers.

Set on a shimmering leather strap in pine green, this watch is powered by OMEGA’s Co-Axial Master Chronometer calibre 8801.


Every Shade of You

To promote the wide-ranging new line, OMEGA has created a dedicated campaign called “Every Shade of You”, celebrating the unique personality of each wearer. To bring this theme to life, brand ambassadors Zoë Kravitz, Zhou Dongyu and Eddie Redmayne will all appear in a series of bold visuals and film clips.  

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